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Italy Telecommunications Report Q1 2014

Italy telecoms service providers seek data and multiplay services to offset the decline in voice revenue

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2014-03-17 05:57:01 - Italy Telecommunications Report Q1 2014 - a new market research report on

We expect Italy´s telecoms service providers to pursue revenue and subscriptions growth from the provision of non-voice services such as data and multiplay services to offset the decline in voice revenue and subscriptions growth owing to a combination of factors, including market saturation, intense competition and mobile termination rate cuts. This view is supported by continued investments in next generation access network infrastructure and deployment of telecoms crossover services such, as m-commerce, during 2013, a trend we expect to continue in 2014 and throughout our five-year forecast period to 2017.

Mobile average revenue per user declined sharply in 9M13 as a result of falling voice usage, the introduction of cheaper tariffs (with free calling and messaging offered as an incentive) and



cuts to termination rates all conspiring to erode revenue.

Uptake of 3G subscriptions remained robust even in a difficult economic climate as consumer demand for smartphones drove growth. AGCOM reported 20% year-on-year (y-o-y) growth in 3G subscriptions during Q213.

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