Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Finance
Internet Retailing in Japan

Japan internet retailing market: 9% CAGR growth forecast between 2012-17


Print article Print article
© companiesandmarkets.com

companiesandmarkets.com
companiesandmarkets.com
2014-02-18 11:01:01 - Internet Retailing in Japan - a new market research report on companiesandmarkets.com

Rakuten Inc leads the Japan internet retailing market with a 26% value share in 2012. Rakuten Inc has established its status in the e-commerce industry and its sales posted a CAGR of 16% over the review period. In 2012, Rakuten Inc launched an e-book, Kobo, to gain access to the digital content market. Additionally, Rakuten Inc invested in social networking site venture, Pinterest, to promote Rakuten sales with a combination of SNS viral marketing. In July 2012, Rakuten Inc also started to sell groceries and deliver to consumers´ homes. Delivery staff wear uniforms bearing the Rakuten logo as the company aimed to increase awareness among consumers.

Value sales of internet retailing grew by 11% in 2012. With high penetration of the

 

 

internet in Japan, the industry experienced continuous double-digit growth over the past 10 years. According to the Ministry of Internal Affairs and Communications, 88.9% of mobile phone users in their 20s´ reported internet usage and it is common to surf online with mobile phones especially among young consumers. Additionally, the Japan Electronics and Information Technology Industries Association reported that growth in sales of smartphones exceeded 50% from January to March in 2012 and this was the first time in the history of the mobile phone that such a quarterly result had been recorded. With technological improvements in portable media, including smartphones and tablets, the spread of internet retailing among consumers accelerated.

Value sales of internet retailing are expected to post a CAGR of 9% over the forecast period. According to the Ministry of Economy, Trade and Industry, 80% of online shopping is conducted via computers while 20% is through mobile devices. With the continued popularity of smartphones and tablet devices, the ratio of online shopping through mobile devices is anticipated to increase. Additionally, 44% of transactions are paid by credit card, followed by other payment methods such as bank cheque. As Japan has various forms of electronic money in use at store-based outlets, new forms of online payment are expected to emerge over the forecast period.

Click for report details: www.companiesandmarkets.com/Market/Retail/Market-Research/Intern ..

Browse all Retail Market Research Reports www.companiesandmarkets.com/Market/Retail/Market-Research?aCode= ..

Browse all Retail Company Profile Reports www.companiesandmarkets.com/Market/Retail/Company-Profile?aCode= ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Author:
Mike King
e-mail
Web: www.companiesandmarkets.com
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com