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Japan mixed retailers market increased by 3% in value terms during 2013
Mixed Retailers in Japan - a new market research report on 2014-04-30 03:34:02
Mixed retailers increased in current value by 2% in 2013, a slower rate of growth than the 3% current value growth recorded in the channel during 2012 as department stores, mass merchandisers and variety stores all registered slowdowns in growth towards the end of the review period. Nonetheless, department stores still managed to record positive growth during 2013. Warehouse clubs, meanwhile, registered a surge in value sales in 2013, although this did not have a significant impact on overall sales of mixed retailers, as warehouse comprised less than 5% of total mixed retailers value sales in 2013. The sluggish performance of mixed retailers towards the end of the review period can be attributed to subdued consumer sentiment and the marked consumer preference for low-priced products.

AEON Group maintained its leading position in mixed retailers in 2103 with a value share of 14%. The company remained the leading player in mass merchandisers, where it maintained its 37% value share in 2013. However, its value share in mixed retailers declined marginally in 2013 as mass merchandisers increased at a slower rate than department stores. The company´s presence in Japan continued to grow as the retailer opened numerous new outlets, including a wine specialist retail outlet and its flagship Aeon Mall in Chiba City. In October 2013, it opened the first AEONLIQUOR drinks specialist retailer outlet in Tokyo. In addition to offering more than 1,000 different types of wine, this outlet also offers various presentations of wine utilising various digital technologies including projection mapping and touch panel tablets. The company also launched the AEON de WINE e-commerce website on the same day in October in order to offer another sales channel to its customers. During November 2013, the company opened a new concept specialist retail outlet under the name FT, which stands for Family Tree. This outlet offers apparel, personal accessories and various lifestyle items in combination with services such as a nail bar and a children´s lounge and café. The new outlet focuses on providing an innovative and enjoyable in-store experience was opened on the premise of Aeon Town in Yoshikawa City. The FT concept was developed further in order to fulfil the expectations of family consumers who wish to realise their ideal home and fashion ambitions whilst spending quality time with their friends and families.

Mixed retailers is expected to decline in constant value by 2% over the course of the entire forecast period. On the positive side, demand for mixed retailers is likely be boosted by ongoing improvements in the Japanese economy. Japan´s high-income consumers are expected to become more interested in luxury goods during the forecast period, while the country´s middle class consumers are likely to focus more on the quality of the products they are purchasing rather than the cost of these products. However, any positive growth in mixed retailers is likely to be offset by the lack of domestic demand for these retailers due to the ongoing decline in the Japanese population.

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