Today: November 26, 2015, 1:28 pm

Japan seafood production market: Volume at 4.2 million tonnes in 2012
Fish and Seafood in Japan - a new market research report on 2014-04-22 04:00:03
Whilst ageing and population decline have taken their toll on volume sales in the Japan seafod production market, the younger generation are perhaps more culinarily adventurous than the baby boomers and often look to ready meals, which means that fresh fish consumption by the under 30-year-old grouping has been significantly lower than that of the older generation. Many younger consumers are reported to be lacking the skills to prepare and cook fish and seafood themselves which is something of an issue for the long-term future of the industry – at least in the domestic context.

Those buying fish and seafood in Japan continued to tighten their budgets towards the end of the review period, with low-priced products such as cheap imported fish and seafood gaining share as a result. In addition, consumers shifted from pricier seasonal but fresh fish and seafood to cheaper non-seasonal products sold in frozen formats.

Total volume sales of fresh fish and seafood are expected to decline at a CAGR of -3% over the 2012-2017 forecast period.

Key Headlines

- 2012 sees volume growth recover by 1% to 4.2 million tonnes following rapid post-Fukushima decline
- Although sales pick up as confidence returns, volumes still below pre-Fukushima level at 4.7 million tonnes
- Fish sees the highest volume growth of 3% as sales of other types of seafood decline in 2012
- Total volume sales of fish and seafood expected to decline at a CAGR of -3% over 2012-2017 forecast period

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