2014-02-18 11:31:01 - Vending in Japan - a new market research report on companiesandmarkets.com
After the Tohoku earthquake and unstable energy supplies in Japan, energy-efficient operation of vending machines became one of the key focuses among retailers. Leading player with a value share of 20% in 2012, Coca-Cola (Japan) Co Ltd, reduced electricity consumption of its vending machines by 15% in 2012. Coca-Cola temporarily stopped cooling of beverages from 13.00-16.00hrs every day to save electricity. Additionally, Coca-Cola (Japan) Co Ltd installed LED lights in all newly manufactured vending machines in 2012 to pursue further reduction in electricity use.
Value sales of vending in Japan declined by 3% in 2012. Although the number of vending machines in Japan has been continuously declining over the review period, Japan is still ranked the number one country in the
world with the highest number of vending machines. Japan´s vending sales in 2012 were more than eight times those of the US and 14 times more than those of Germany. In Japan, consumers purchase various products through vending machines as the wide variety of options is very convenient for a highly mobile and dense population. Over 46% of total value sales is generated from sales of packaged drinks followed by tobacco products, which accounted for 25% of total vending sales in 2012.
Value sales of vending are expected to post a negative CAGR of 1% over the forecast period. Although vending provides convenient access for consumers with its vast distribution network of five million machines across Japan, the number of vending machines declined by over 2% in 2011, according to Japan Vending Machine Manufacturers Association. After the Tohoku earthquake, 24-hour operation of vending was often viewed as energy inefficient and many retailers turned off lights in their vending machines. As a result, the presence of vending machines became less noticeable to consumers and sales of vending were negatively impacted. Although more than two years have passed since the natural disaster, vending is losing its appeal and retailers will be required to promote new aspects of vending machines to keep consumers´ attention.
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