2014-04-04 16:09:02 - How Britain Shops 2013 Homewares - Verdict Consumer Report - a new market research report on companiesandmarkets.com
As a result of the downturn it has been the more affluent shoppers who have been relied upon to maintain demand for homewares, but even then overall shopper numbers have declined. However, the economic and housing market recovery offers greater opportunities for retailers because discretionary purchases for homewares will increase.
Homewares is impacted less than other home related sectors because many of then items are essential and needed regardless of the state of the economy. However, it has been the likes of John Lewis and Dunelm Mill that have been most successful by increasing the range both stock and providing prices to suit all budgets.
The prolonged economic downturn had a significant impact on the homewares market. Loyalty and conversion both fell
as shoppers could not afford to shop where they might have wanted to. The fragmented nature of the market created opportunities for retailers to make positive gains if they could resonate with customers during these tough times.
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