2014-08-15 08:26:25 - Fast Market Research recommends "Digestive Remedies in Hong Kong, China" from Euromonitor International, now available
There are many elements of Hong Kong lifestyles that contribute to the occurrence of digestive disorders. Many consumers work long hours at largely sedentary but stressful jobs, while overcrowding is common in most residential areas. Many busy consumers are meanwhile highly reliant on consumer foodservice and packaged meal solutions for food, due to their lack of time. Poor diets and stress thus predispose many consumers to digestive problems.
AstraZeneca and Shigaken Pharmaceutical were the leading players in digestive remedies in 2013, accounting for 16% and 15% value share respectively. AstraZeneca benefits from its dominant position in proton pump inhibitors, where its Losec brand accounted for a striking 84% value share in the year. Losec's marketing did much to drive sales
growth for proton pump inhibitors towards the end of the review period, with the brand benefiting from frequent TV advertising and wide distribution. Shigaken Pharmaceutical meanwhile benefits from dominating antacids, the largest product area in digestive remedies in terms of value sales. The company's Weisen-U brand benefits from a reputation for minimal side effects and is also popular as a hangover cure, while its use of natural digestive support ingredients such as liquorice and digestive enzyme diastase also attract health-conscious consumers.
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Most product areas in digestive remedies are expected to see stagnancy or decline in the forecast period in terms of value sales at constant 2013 prices. This will be linked to consumers continuing to shift from a focus on alleviating symptoms to a focus on addressing and treating underlying health issues, whether through the use of vitamins and dietary supplements, medical treatment or TCM. Diarrhoeal remedies and laxatives are thus expected to see just 1% value CAGR in the forecast period, while antacids, motion sickness remedies and H2 blockers are expected to see 4% decline overall.
Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Digestive Remedies industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Digestive Remedies in Hong Kong, China market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Digestive Remedies in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
About Euromonitor International
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