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Just Published: "Home Care in the US"


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2014-08-03 08:41:31 - Recently published research from Euromonitor International, "Home Care in the US", is now available at Fast Market Research

In 2013, the strongest growth categories were dominated by premium products that utilised compaction to maximise efficiency. The greatest example of this phenomenon is the strong growth of liquid tablet detergents, which were introduced into the US in 2012, and as at the end of the review period, were redefining the entire laundry care industry. The popularity of these compacted premium products is attributed to the convenience they offer. Given today's climate of on-the-go consumers who are...

Euromonitor International's Home Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies

the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Full Report Details at
- www.fastmr.com/prod/851200_home_care_in_the_us.aspx

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

HOME CARE IN THE US

LIST OF CONTENTS AND TABLES

Executive Summary
Strong Performance of Compacted Premium Products Drives Growth in 2013
Manufacturers Continue To Premiumise and Economise Within the Industry To Promote Growth
Procter & Gamble's Success Prompts Backlash From Rivals
Compaction Could Stimulate E-commerce
Strong Performance Forecast
Key Trends and Developments
Tablet-format Detergents Continue To Be Pushed As the Future of Cleaning
'green' Cleaning Growth Slowing, Short-term Outlook Remains Uncertain
Recent Product Innovation Demonstrates the Potential of Untapped Product Areas
Packaging Continues To Be A Key Avenue for Demonstrating Additional Value
Market Indicators
Table 1 Households 2008-2013
Market Data
Table 2 Sales of Home Care by Category: Value 2008-2013
Table 3 Sales of Home Care by Category: % Value Growth 2008-2013
Table 4 NBO Company Shares of Home Care: % Value 2009-2013
Table 5 LBN Brand Shares of Home Care: % Value 2010-2013
Table 6 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 7 Distribution of Home Care by Format: % Value 2008-2013
Table 8 Distribution of Home Care by Format and Category: % Value 2013
Table 9 Forecast Sales of Home Care by Category: Value 2013-2018
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
Clorox Co, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 2 The Clorox Co: Key Facts
Summary 3 The Clorox Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 The Clorox Co: Competitive Position 2013
Method Products Inc in Home Care (usa)
Strategic Direction
Key Facts
Summary 5 Method Products Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Method Products Inc: Competitive Position 2013
Phoenix Brands Llc in Home Care (usa)
Strategic Direction
Key Facts
Summary 7 Phoenix Brands LLC: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Phoenix Brands LLC: Competitive Position 2013
Procter & Gamble Co, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 9 The Procter & Gamble Co: Key Facts
Summary 10 The Procter & Gamble Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 The Procter & Gamble Co: Competitive Position 2013
SC Johnson & Son Inc in Home Care (usa)
Strategic Direction
Key Facts
Summary 12 SC Johnson & Son Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 SC Johnson & Son Inc: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Table 11 Total Candles Market Size 2009-2015
Summary 14 Total Candles Brand Rankings 2011-2013
Table 12 Sales of Air Care by Category: Value 2008-2013
Table 13 Sales of Air Care by Category: % Value Growth 2008-2013
Table 14 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2008-2013
Table 15 Sales of Air Care by Fragrance: Value Ranking 2008-2013
Table 16 NBO Company Shares of Air Care: % Value 2009-2013

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=851200&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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