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Just Published: "RTD Tea in South Africa"


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2014-08-14 08:12:22 - New Beverages market report from Euromonitor International: "RTD Tea in South Africa"

The consumption of ice tea in South Africa was generally low when relating to the overall population size. Consumption levels have been fairly low due to the fact that most consumers are yet to understand the product itself. With more promotional activities within RTD tea, consumption levels are generally on the rise across the country as more consumers start to embrace the product which was previously perceived to be luxury and more exotic.

Competitive Landscape

Bos Brands (Pty) Ltd led overall volume sales of RTD tea during 2013. The company's success was mainly due to its success in being the sole player in carbonated tea, which is a fairly new category, whilst it also holds significant volume share in still RTD tea

where leading brands such as Lipton ice tea from Unilever dominate. Bos Brands also boasts a wide variety of flavours of iced tea which is complemented by colourful packaging which makes the products stand out on the shelves.

Full Report Details at
- www.fastmr.com/prod/859208_rtd_tea_in_south_africa.aspx

Industry Prospects

RTD tea is expected to see stable growth over the forecast period, although the growth would be expected to be restricted to demand from middle- to high-income consumers. The category would however, be expected to expand if manufacturers invested more in promotional activities, such as bulk discounts and the introduction of value packs, to stimulate demand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in South Africa?
* What are the major brands in South Africa?
* What flavors of RTD Tea, like green tea, are the most popular in South Africa?
* Who is the consumer profile of RTD tea drinkers in South Africa?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?
* What is the key on-trade distribution channel for South Africa?
* Are fountain sales available for RTD Tea in South Africa?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Partial Table of Contents:

RTD TEA IN SOUTH AFRICA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2008-2013
Table 2 Off-trade Sales of RTD Tea by Category: Value 2008-2013
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2008-2013
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2008-2013
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2008-2013
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2009-2013
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2010-2013
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2009-2013
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2010-2013
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Executive Summary
Smaller Manufacturers Continue To Put Pressure on Dominant Companies
In-store Brand Promotions Remain Vital in Stimulating Soft Drinks Demand
Private Label Development Continues To Influence Competition in South Africa
Modern Retail Channels Continue To Drive Volume Sales Growth of Soft Drinks
South Africans Expected To Seek More Value-for-money Products
Key Trends and Developments
Product Diversity Remains Key To Market Success
Private Label Gains Momentum
Supermarkets An Important Channel in Soft Drinks Distribution Across South Africa
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013

Full Table of Contents is available at:
-- www.fastmr.com/prod/859208_rtd_tea_in_south_africa.aspx?dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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