2012-08-19 12:49:39 - New Beverages market report from Euromonitor International: "Beer in Portugal"
Beer sales continued to decline in 2011, as the harsh economic climate and restrictive measures negatively influenced demand. The disposable incomes of most Portuguese consumers decreased even further towards the end of 2010, due to a rise in both sales and income taxes. This impacted consumer behaviour and beer in Portugal two ways in 2011. Firstly, consumers shifted consumption from on-trade to off-trade, and, secondly, consumers turned to cheaper beer products.
Euromonitor International's Beer in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis
of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Full Report Details at
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
BEER IN PORTUGAL
LIST OF CONTENTS AND TABLES
Production, Imports and Exports
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Table 1 Sales of Beer by Category: Total Volume 2006-2011
Table 2 Sales of Beer by Category: Total Value 2006-2011
Table 3 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 10 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Value 2005-2010
Table 12 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 13 Beer Exports by Country of Destination: Total Value 2005-2010
Table 14 Company Shares of Beer by National Brand Owner 2007-2011
Table 15 Company Shares of Beer by Global Brand Owner 2007-2011
Table 16 Brand Shares of Beer 2008-2011
Table 17 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 18 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Scc - Sociedade Central De Cervejas SA in Alcoholic Drinks (portugal)
Summary 2 SCC - Sociedade Central de Cervejas e Bebidas, S.A: Key Facts
Summary 3 [Company name]: Competitive Position 2011
Unicer - Bebidas De Portugal, SA in Alcoholic Drinks (portugal)
Summary 4 Unicer - Bebidas de Portugal, SA: Key Facts
Summary 5 Unicer - Bebidas de Portugal, SA: Competitive Position 2011
Economic Uncertainty Continues To Negatively Impact Performance
Domestic Products See Increasing Popularity
Unicer - Bebidas Remains the Leading Player
Sales Through Specialists Remain Limited
Modest Performance Forecast
Key Trends and Developments
Economic Conditions Drive the Stay-at-home Trend
Key New Product Launches
Summary 6 Key New Product Developments 2010-2011
Summary 7 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 8 Merger and Acquisition Activity 2010-2011
Table 21 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 24 Selling Margin of a Typical Beer Brand 2011: Sagres, 250ml
Table 25 Selling Margin of a Typical Wine Brand 2011: Porta da Ravessa Tinto, 750ml
Full Table of Contents is available at:
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