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Just Released: "Global Sports Drinks Report 2013"

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2013-12-08 14:15:51 - Recently published research from Canadean, "Global Sports Drinks Report 2013", is now available at Fast Market Research

Product Synopsis
Published by Canadean, the Global Sports Drinks Report 2013 provides a detailed analysis of the global sports drinks market with global, regional and individual country data including forecasts to 2016.

Introduction and Landscape
Why was the report written?
The Global Sports Drinks Report 2013 is an essential guide for anyone with an interest in the global Sports drinks market and forms part of Canadean's best selling series of global soft drinks reports.

What is the current market landscape and what is changing?
Whilst all other regions achieved some level of category growth in 2012, West Europe fell back by 1%. With many countries in the region still suffering from economic hardship, discretionary spending on sports drinks was cut.

Full Report Details at


are the key drivers behind recent market changes?
Sports drinks fit well with today's health-consciousness trend, but they are challenged by packaged water and other instant refreshment drinks (e.g. coconut water has many of the same isotonic benefits). The sports drinks category's relatively high price positioning is also seen to hamper its potential in developing nations.

What makes this report unique and essential to read?
The Global Sports Drinks Report for 2013 comprises of data tables and supporting text, providing information at a global, regional and country level. The report is compiled from Canadean's extensive global soft drinks databases which are researched individually by country using our specialist researchers 'on the ground'. Comprising of 78 individual country profiles and 8 regional overviews, plus a global summary, the Global Sports Drinks Report provides an invaluable guide to the latest trends in the sports drinks category worldwide.

Key Features and Benefits
Dataincludessports drinks consumption volumes (million litres and litres per capita)from 2007 to 2012, with forecasts to 2016 by country.

Percentage market shares are provided for segmentation data, packaging dataand distribution (2011 and 2012 actuals, plus 2013 forecasts).

Leading companies' market shares for 2011 and 2012 are provided.

A market valuation is provided for eachcountry and, where applicable, new products in 2012 are identified by country.

Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label.

Key Market Issues
In 2012 91% of global sports drinks volumes were non-carbonated, but this share has been consistently shrinking, being as high as 96% in 2005. This proportional drop has largely been driven down by Asia.

The category flavour mix is highly fragmented. The most popular identified single flavour in 2012 was again orange (20%) followed by lemon-lime (10%) and lemon (8%). Of the three orange has seen the most rapid development in recent years.

Key Highlights
Eight out of every ten litres of sports drinks continue to be consumed in either North America or Asia with a heavy dependence on the USA and Japan. These two countries between them accounted for well over half of global consumption in 2012.

As with the majority of all other soft drinks categories, most sports drinks volume continued to be purchased through off-premise outlets in 2012. The off-premise contribution had been increasing but plateaued at 70% in 2010.

Partial Table of Contents:

Executive Summary
Global and Regional Summaries - Sports Drinks Data Tables
REGIONS: Africa, Asia, Australasia, East Europe, Latin America (Latam), Middle East North Africa (MENA), North America, West Europe
Consumption (Million Litres) By Global/Region/Country, 2007-2016F
Litres per Capita Consumption By Global/Region/Country, 2007-2016F
8oz Servings per Capita Consumption By Global/Region/Country, 2007-2016F
Consumption (Million Cases) By Global/Region/Country, 2007-2016F
Share of Consumption by Segment: Top Flavours, By Global/ Region/Country 2011-2013F
Share of Consumption by Segment: Still vs Carbonated, 2011-2013F
Share of Consumption by Top Packaging Materials, By Global/Region/Country 2011-2013F
Share of Consumption by Segment: Refillable vs Non-Refillable, By Global/ Region/Country 2011-2013F
Share of Distribution: Off-Premise (Retail/At Home) vs. On-Premise (Away from Home), By Global/Region/Country 2011-2013F
Country Profiles
Table - Sports Drinks Key Facts
Market Size - Consumption Million Litres, Litres Per Capita, 2012
Growth - CAGR% 07-12, CAGR % 11-12, CAGR% 12-13F
Market Value (at Consumer Price), Local Currency/US$, 2012
Segmentation - RTD/non-RTD, % Market Share, 2012
Distribution - Off-Premise/On-Premise, % Market Share, 2012
Packaging - Material, % Market Share, 2012
Chart - Iced Coffee Leading Trademark Owners, 2012
Current and Emerging Trends
Functional Products
Private Label/Private Label Producers
Sports Drinks New Products 2012
Data Tables
Consumption, Million Litres/Litres Per Capita, 2007-2016F
Segments: Flavour, Still vs Carbonated, RTD,% Market Share, 2011-2013F
Packaging: Material / Non-Refillable vs Refillable / Multi Serve vs Single Serve, % Market Share, 2011-2013F
Distribution: Off-Premise vs On-Premise, % Market Share, 2011-2013F
Leading Companies, % Market Share, 2010-2012
AFRICA: Nigeria, South Africa.
ASIA: China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam.
AUSTRALASIA: Australia, New Zealand.

Full Table of Contents is available at:

About Canadean

Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean�s beverage databases into interactive market analysis tools, geared to clients� annual and strategic business planning cycles. View more research from Canadean at

About Fast Market Research

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