2013-09-14 09:25:04 - New Beverages market report from Euromonitor International: "RTD Coffee in Vietnam"
RTD coffee achieved great results in value sales in 2012, mostly due to the strong price increase which happened due to many reasons. Despite the strong price hike, volume consumption still recorded a positive growth due to the fact that RTD coffee is still pretty much a niche product in Vietnam and demand still has much room for growth. Besides, target consumers of RTD coffee are mid- to high-income consumers who value the taste and convenience that the product provides. Thus, even though...
Euromonitor International's RTD Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving
growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Full Report Details at
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
RTD COFFEE IN VIETNAM
LIST OF CONTENTS AND TABLES
Table 1 Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 2 Off-trade Sales of RTD Coffee: Value 2007-2012
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
Table 5 Company Shares of RTD Coffee by Off-trade Volume 2008-2012
Table 6 Brand Shares of RTD Coffee by Off-trade Volume 2009-2012
Table 7 Company Shares of RTD Coffee by Off-trade Value 2008-2012
Table 8 Brand Shares of RTD Coffee by Off-trade Value 2009-2012
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2012-2017
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Interfood Shareholding Co in Soft Drinks (vietnam)
Summary 1 Interfood Shareholding Co: Key Facts
Summary 2 Interfood Shareholding Co: Competitive Position 2012
Strong Performance for Soft Drinks in 2012
Rising Health and Wellness and Food Safety Concerns
International and Domestic Players in Leading Positions
Modern Channels Are on the Rise, Yet Traditional Channels Dominate
Soft Drinks Is Expected To See Good Growth in the Forecast Period
Key Trends and Developments
Health and Wellness and Food Safety Are Major Factors for Growth
Social Media on the Rise As An Effective Marketing Tool
Modern Retailing Is on the Rise, Yet Traditional Retailing Holds Dominance
Leading Companies Put More Investment Into Soft Drinks
Consumer Foodservice Is A Growth Booster
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 29 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Full Table of Contents is available at:
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