2012-10-13 07:40:36 - Fast Market Research recommends "Venezuela Beer Market Insights 2012" from Canadean, now available
A detailed market research report on the Venezuela beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Venezuela beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
2011 has been one of the worst years for the beer industry. Beer consumption suffered a contraction of 6.5%. This contrasts with the forecast of the last report as purchasing power deteriorated more than expected.
What are the key drivers behind recent market changes?
negatively influenced performance for this period. One of the most relevant was the high price increments. Additionally, the contraction of purchasing power affected the demand. Although, not as evident as in 2010, the competition with other alcoholic drinks such as flavored tequilas also had an impact but to a lesser degree.
Full Report Details at
- www.fastmr.com/prod/479669_venezuela_beer_market_insights_2012.a ..
What makes this report unique and essential to read?
The Venezuela Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Venezuela Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
The declining trend experienced by the beer market continued in 2011. In fact, for this period, the fall in volume sales was higher than in previous years.
Several factors affected its performance. One of the main reasons was the contraction of spending power which has affected almost all mass consumption products including the beverage industry. In addition, rising inflation generated by the speculation with prices in the traditional channel which is one of the key channels for beer has impacted on the demand.
Despite the contraction in overall consumption of beer, new brands like Destilo have emerged with rapid success. Destilo has promoted itself as a super premium beer in order to compete with imported beer which leads the segment.
For 2012, a negative performance is again forecast, nevertheless, it is predicted that the rate would be lower than in 2011, where it was -2%.
2011 was characterized by changes in trends. It was observed that an increase in share of the mainstream segment is referring to the beers that are not associated with Ice or Light. The main reason is that Venezuelans are demanding traditional brands.
During 2011, the consumption of beer continued posting a negative performance with sales falling by 6.5%. Two main drivers continued to impact in the category, the deterioration of consumer spending power and rapid price increments.
The Venezuelan market is not varied in terms of segmentation, and to some point, the beer culture is still very much undeveloped. The presence of different types of beer is moderate, as lager absorbs almost 98% of the consumption.
In 2011, the market changed drastically after the joint venture between Regional and AmBev. Now two companies absorb almost the whole market.
Domestic products are priced significantly lower than imported ones as imported brands have been more impacted upon than national beer by the contraction of consumer spending power. The imported beer segment is small, possibly because it is considered a premium product in Venezuela.
During 2011, glass packaging continued to absorb most of the sales, in particular refillable options. The well developed packing and refilling structure owned by major players supports the high penetration of this pack type.
Companies Mentioned in this Report: BRAHMA VENEZUELA, CERVECERIA REGIONAL, POLAR, DESTILO, ALNOVA / AMARCORD
Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean's beverage databases into interactive market analysis tools, geared to clients' annual and strategic business planning cycles. View more research from Canadean at www.fastmr.com/catalog/publishers.aspx?pubid=1028
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