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Kazakhstan packaged food market: Dominated by domestic players
Packaged Food in Kazakhstan - a new market research report on 2014-03-10 08:37:01
The Kazakhstan packaged food market will record positive current value and volume growth in 2012. However, this growth will be slower than the average growth of the review period. Kazakhstan´s economy is recovering from economic instability, but some consumers, especially those with lower-incomes, are still rather afraid to return to pre-crisis spending patterns. That is why demand for cheaper products will still remain rather high over the forecast period.Convenience Trend An Important Factor Driving Packaged Food DevelopmentConsumers start seeking greater convenience when choosing where to shop or what to eat. This trend is mostly visible in big cities, where people lead hectic lifestyles and do not want to spend their free time cooking meals. It is mostly affecting the meal solutions category. When choosing ready-made products, consumers usually prefer well-known traditional products, such as frozen pelmeni or vareniki. They are available in various flavours (with meat, potatoes, mushrooms or cottage cheese). Younger members of the population, on the other hand, tend to choose frozen pizza (with mushrooms, salami, cheese), which does not require long preparation and is nutritious.Domestic Manufacturers Dominate Within Packaged FoodBoth domestic and international companies are present in Kazakhstan in 2012. However, good quality and wide assortments of dairy, confectionery, oils and fats, dried processed food and other products ensure local companies´ strong positions in the packaged food market. Among top domestic players are Eurasian Foods Corp AO, FoodMaster International, Rakhat AO, Maslo-Del TOO and Bekker i Co SP TOO. Among the main international players are Mars OOO, Wimm-Bill-Dann Produkty Pitania OAO, Rossiya KO OAO and Nestlé SA. They offer good quality products and more often than not present new products. However, local products are often cheaper, enjoy higher recognition and fit consumers´ preferences.Modern Grocery Retailers Observe Continuous DevelopmentKazakhstani consumers become more eager to shop at modern grocery retailers. Moreover, growing disposable incomes, especially in urban areas, mean that consumers are open to trying new things and are willing to change their shopping preferences. During previous years, the main shopping places were independent small grocers and other grocery retailers, such as open markets and kiosks. Currently, on-going urbanisation and foreign influences cause consumers to seek added-value when shopping. Hypermarkets and supermarkets become the first choice for consumers who need a wide choice of products, good customer service and price promotions.Packaged Food Is Expected To Project Positive Sales Growth Over the Forecast PeriodPackaged food is expected to continue to register positive current value growth over the review period. The recovery of the economy will encourage consumers to spend more and to buy better quality products, as well as try new launches during the forecast period. Rising unit prices will also stimulate constant value growth. It is expected that the forecast period constant value CAGR will be higher than the review period CAGR. Urbanisation and more dynamic lifestyles will boost the demand for convenience, which is set to be one of the key growth drivers.Report ScopeThis Packaged Food in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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