2014-02-17 11:22:02 - Emerging Opportunities in the Credit Card Market in Kenya: Market Size, Industry Drivers and Consumer Trends - a new market research report on companiesandmarkets.com
Emerging Opportunities in the Credit Card Market in Kenya: Market Size, Industry Drivers and Consumer Trends provides market analysis, information and insights into the credit card market in Kenya
â¢ Current and forecast market values for the credit card industry
â¢ Market attractiveness and future growth prospects for the cards and payment industry in Kenya
â¢ Analysis of various market drivers and regulations governing the cards and payment industry in Kenya
â¢ Detailed analysis of the marketing strategies adopted for selling credit card used by various bankers and other institutions in the market
â¢ Comprehensive analysis of consumer attitudes and their buying preferences for cards
â¢ Competitive landscape of the cards and payment industry in Kenya
â¢ This report provides a comprehensive analysis of
credit card industry in Kenya
â¢ It provides current values for credit card industry for 2012 and forecast figures for 2017
â¢ It details the different macroeconomic, infrastructural, consumer and business drivers affecting Kenya cards and payment industry
â¢ It outlines the current regulatory framework in the industry
â¢ It details the marketing strategies used by various bankers and other institutions
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