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Key drivers in the Indian sanitary hardware industry include the increase in real estate construction
Sanitary Hardware Market in India 2012-2016 - a new market research report on 2014-03-21 17:34:03
The Sanitary Hardware market in India to grow at a CAGR of 17.89 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increase in real estate construction. The Sanitary Hardware market in India has also been witnessing the increase in demand for luxury sanitary ware products. However, the availability of low-quality products as a potential substitute could pose a challenge to the growth of this market.

There is a growing demand for sanitary ware products and many medium sized players are expanding their business operations on a pan-India basis. The organized players have captured a market share of 60 percent and this is mainly due to the growing demand for branded products. The larger players have increased their presence across India by collaborating with dealers and distributors to reach a wider target audience and have set up showrooms in major cities across India. Thus, the growing organized sanitary hardware market is a new trend that is expected to auger well for the growth of the market during the forecast period.

One of the major drivers in this market is the increase in real estate construction. The development of new real estate projects such as residential, commercial centers, office spaces, and hospitality centers in the metro cities such as Delhi, Mumbai, Chennai, and Kolkata and in tier 1 cities such as Ahmedabad, Bangalore, and Hyderabad has increased the demand for sanitary ware and bathroom fittings.

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