2014-04-01 01:06:05 - Customer Relationship Management (CRM) Software: A Global Strategic Business Report - a new market research report on companiesandmarkets.com
Global market for Customer Relationship Management (CRM) Software is projected to reach US$28.8 billion by 2018, driven by growing enterprise-level focus on customer-centric business operations.
Customer relationship management (CRM) is emerging as one of the most effective approaches for creating and maintaining strong customer relations that can help companies expand their business. CRM takes the art of customer relations to a new high by not only helping companies build profitable long lasting relationships with new customers but also target right products and services to existing customers. Major factors driving the market for CRM software include the development of integrated CRM solutions, CRM analytics and social CRM. Emergence of low-cost cloud-based SaaS CRM is helping increase adoption among SMBs.
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