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Latvia beer market: Decline of -5% witnessed during 2012
Latvia Beer Market Insights 2013 - a new market research report on 2014-04-22 02:41:01
The Latvia beer market contracted by 5% last year and the big brewers lost volumes whilst small local brewers actually grew. The poor summer was the driver for the poor performance of the big breweries, a lower level of discounting may also have contributed to the decline.

Unfiltered beer continues to be a success in 2012. Brands from big breweries show better sales results as they offer more affordable prices when compared to the small breweries.

While there were few new products in 2012, the market gained several new imported bands. Most of them are imported by big breweries

Can continues to grow and take market share from glass and PET packaging. More new brands and brand extensions are being packed in cans.

Horeca grew despite the overall beer market showing a decline. The growing economy has had a positive impact with the opening of new cafeterias and dining places.

Aldaris remained the market leader in 2012, however the brewery was struggling with its sales during the summer months due to the unfavorably low temperatures. The company decided in early 2012 that it would start to focus on more premium products and shift away from discount beers with volume to become a secondary priority.

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