2012-11-22 04:56:17 - Recently published research from Euromonitor International, "Laundry Care in Bulgaria", is now available at Fast Market Research

Concentrated forms of detergents have been gaining ground, with concentrated powder detergents' value sales growing by 9% and those of concentrated liquid detergents increasing by 5% in 2011. At the same time, standard powder detergents saw a value sales decline of 10% in 2011. Practically all manufacturers are focusing their efforts on concentrated formats and it is expected that this trend will continue over the forecast period.

Euromonitor International's Laundry Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis

of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/504380_laundry_care_in_bulgaria.aspx


Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

LAUNDRY CARE IN BULGARIA
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2006-2011
Category Data
Table 2 Sales of Laundry Care by Category: Value 2006-2011
Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 4 Sales of Laundry Aids by Category: Value 2006-2011
Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 6 Sales of Laundry Detergents by Category: Value 2006-2011
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2008-2011
Table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
Table 10 Laundry Care Company Shares 2007-2011
Table 11 Laundry Care Brand Shares 2008-2011
Table 12 Laundry Aids Company Shares 2007-2011
Table 13 Laundry Aids Brand Shares 2008-2011
Table 14 Laundry Detergents Company Shares 2007-2011
Table 15 Laundry Detergents Brand Shares 2008-2011
Table 16 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Beit Ad in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Beit AD: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Beit AD: Competitive Position 2011
Ficosota Syntez Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 3 Ficosota Syntez OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Ficosota Syntez OOD: Competitive Position 2011
Globol Bulgaria Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 5 Globol Bulgaria OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Globol Bulgaria OOD: Competitive Position 2011
Hayat Bulgaria Chemical Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 7 Hayat Bulgaria Chemical OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Hayat Bulgaria Chemical OOD: Competitive Position 2011
Medea-chem Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 9 Medea-Chem OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Medea-Chem OOD: Competitive Position 2011
Executive Summary
Home Care Products Category Continues To Grow in Value
Consumers Move Towards "fabric-friendly" Products
Multinational Companies Continue To Dominate Bulgarian Home Care
Modern Retail Formats Continue To Expand
Sales of Home Care Products Set To Continue To Grow
Key Trends and Developments
Demographic Changes Impact Home Care Sales
Retail Trends Drive the Development of Home Care
Consumers Develop A Taste for Specialised Products
Environmental Issues Gain Some Traction
Rising Possession Rates Impact Home Care Sales
Market Indicators
Table 18 Households 2006-2011
Market Data
Table 19 Sales of Home Care by Category: Value 2006-2011
Table 20 Sales of Home Care by Category: % Value Growth 2006-2011

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=504380&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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