2014-03-17 13:05:04 - Dog Food in France - a new market research report on companiesandmarkets.com
The French competitive landscape in dog food is likely to remain fairly similar in 2013 to 2012. The two multinational companies Mars Petcare & Food and NestlÃ© Purina PetCare and the French premium specialist Royal Canin together achieved 46% of the category´s value sales in 2012. Brand loyalty and wide distribution of the brand portfolios of these companies have been ensuring their strong position.
Provisional 2013 estimates suggest that dog food should not witness drastic changes and that there is likely to be continuity from 2012. Volume sales should continue to slightly recede not due to the gloomy economic climate but from a structural trend in the category.
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