Today: October 22, 2016, 7:25 am

LEGO Trading (Beijing) Co Ltd in Toys and Games (China) - New Study Released

Fast Market Research recommends "LEGO Trading (Beijing) Co Ltd in Toys and Games (China)" from Euromonitor International, now available 2014-08-18 09:27:13
LEGO's key strategic direction is to cultivate the core values of Lego construction toys in the local market. Efforts in terms of geographic expansion, distributional channel extension, product localisation and product research and development will be in place to support the company's ambition to prevail in the Chinese market. In particular, LEGO will further penetrate second- and third-tier cities and improve its distributional channels to cover more department stores. Training sessions...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Full Report Details at
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Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

Strategic Direction
Key Facts
Summary 1 LEGO Trading (Beijing) Co Ltd: Key Facts
Company Background
Competitive Positioning
Summary 2 LEGO Trading (Beijing) Co Ltd: Competitive Position 2013

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at

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Press Information

Published by
Bill Thompson

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