2013-01-09 23:13:30 - Lidl - Verdict Company Briefing - a new company profile report on companiesandmarkets.com

Lidl is a leading European hard discounter owned by the German based Schwarz Gruppe. Its pan-European operations comprise more than 9,000 outlets spanning 26 countries. Lidl entered the UK market in 1994. Since then it has established a strong national presence with a chain of around 600 stores. We estimate Lidl´s UK sales will reach £2.6bn in 2012.

Report Scope

- Benchmark your performance in food & grocery with detailed key performance indicators across sales and space data for Lidl
- Plan your expansion strategy by understanding how and where Lidl has increased its store portfolio, and the impact this has had on densities
- As a planner, assess the viability of an Lidl store by examining its sales densities, and understanding its expansion

 

 

plans

Key Highlights

In April 2012, Lidl revamped its fresh meat range with the Red Tractor mark and Union Jack themed packaging, to promote the provenance of it´s fresh meat and poultry. A Red Tractor audit in 2012 found that 100% of its fresh meat and poultry carried the mark designating compliance to the scheme which looks at standards, welfare and the environment.

Lidl has introduced fresh fish into its stores, with the retailer trialling fresh cod, haddock and salmon in its store in Weston-super-mare in Somerset in March 2012. The move complements the retailer´s decision to roll out instore bakeries and improve its meat offer, focusing on product quality to attract more affluent customers

Reasons to Buy

- How will Lidl´s food & grocery sales grow in 2013, and what impact will this have on market share
- What are Lidl´s plans for expansion over the coming years, and how will this contribute to sales growth

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