2014-01-31 02:51:04 - Lithuania Beer Market Insights 2013 - a new market research report on companiesandmarkets.com
After witnessing a 5% increase in 2011 the Lithuania beer market dropped by 6% in 2012. Cost is behind these differing performances, prices declined in 2011 and created a high base volume, while in 2012 the cost of electricity, gas and raw material rose and beer prices increased. Increased prices prevented the category from further growth, as consumers were forced to look for cheaper alternatives. Moreover the temperature was 2-3C lower in 2012 during the peak consumption months, and this contributed to the decline.
Lithuanian consumers prefer to buy locally produced beer and this led to a drop in imported beer in 2012. A number of brands redesigned packaging in 2012 to attract consumers. A new pint sized glass bottle also
helped a major brewer. Looking to 2013 the market is expected to be hit hard by a ban on strong beer in large PET bottles.
Can increased its share significantly in 2012 . This share came at the expense of glass bottles. Mainstream beer lost out as both the discount end and premium/super premium end of the market made ground As prices rose consumers deserted PL beer for discount brands and beer substitutes. The demand for strong, inexpensive beer from Belarus declined partly driven by poor weather.
Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.