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Lithuania Beer Market Insights 2013

Lithuania beer market: Decline of -6% witnessed in 2012 after growth in 2011

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2014-01-31 02:51:04 - Lithuania Beer Market Insights 2013 - a new market research report on

After witnessing a 5% increase in 2011 the Lithuania beer market dropped by 6% in 2012. Cost is behind these differing performances, prices declined in 2011 and created a high base volume, while in 2012 the cost of electricity, gas and raw material rose and beer prices increased. Increased prices prevented the category from further growth, as consumers were forced to look for cheaper alternatives. Moreover the temperature was 2-3C lower in 2012 during the peak consumption months, and this contributed to the decline.

Lithuanian consumers prefer to buy locally produced beer and this led to a drop in imported beer in 2012. A number of brands redesigned packaging in 2012 to attract consumers. A new pint sized glass bottle also



helped a major brewer. Looking to 2013 the market is expected to be hit hard by a ban on strong beer in large PET bottles.

Can increased its share significantly in 2012 . This share came at the expense of glass bottles. Mainstream beer lost out as both the discount end and premium/super premium end of the market made ground As prices rose consumers deserted PL beer for discount brands and beer substitutes. The demand for strong, inexpensive beer from Belarus declined partly driven by poor weather.

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