2013-08-17 21:23:15 - New Beverages research report from Canadean is now available from Fast Market Research
A detailed market research report on the Lithuania beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Lithuania beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
After witnessing a 5% increase in 2011 the beer market dropped by 6% in 2012.
Full Report Details at
- www.fastmr.com/prod/669896_lithuania_beer_market_insights_2013.a ..
What are the key drivers behind recent market changes?
Cost is behind these differing performances, prices declined
in 2011 and created a high base volume, while in 2012 the cost of electricity, gas and raw material rose and beer prices increased. Increased prices prevented the category from further growth, as consumers were forced to look for cheaper alternatives. Moreover the temperature was 2-3C lower in 2012 during the peak consumption months, and this contributed to the decline.
What makes this report unique and essential to read?
The Lithuania Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Lithuania Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
As costs increased in 2012 prices rose which drove consumption down. Promotions remained a key driver of volumes.
A cool 2012 in key consumption months also drove down volumes.
Lithuanian consumers prefer to buy locally produced beer and this led to a drop in imported beer in 2012.
A number of brands redesigned packaging in 2012 to attract consumers. A new pint sized glass bottle also helped a major brewer.
Looking to 2013 the market is expected to be hit hard by a ban on strong beer in large PET bottles.
After a good year in 2011 the market contracted by 6% in 2012.
Can increased its share significantly. This share came at the expense of glass bottles.
Mainstream beer lost out as both the discount end and premium/super premium end of the market made ground
As prices rose consumers deserted PL beer for discount brands and beer substitutes.
The demand for strong, inexpensive beer from Belarus declined partly driven by poor weather.
Companies Mentioned in this Report: KALNAPILIO-TAURO GRUPE (ROYAL UNIBREW), SVYTURYS-UTENOS ALUS (CARLSBERG GROUP), TUB RINKUSKIAI, VOLFAS ENGELMAN, AB Gubernija, Gubernija Brewery Brand Volumes, 2008-2012, AB Kauno Alus, HBH 'Juozo alus'
Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean�s beverage databases into interactive market analysis tools, geared to clients� annual and strategic business planning cycles. View more research from Canadean at www.fastmr.com/catalog/publishers.aspx?pubid=1028
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