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Malaysia Beer Market Insights 2013

Malaysia beer market: Carlsberg Green Label the largest single brand in 2012


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2014-04-24 00:33:03 - Malaysia Beer Market Insights 2013 - a new market research report on companiesandmarkets.com

Specialty beers like wheat beer, cider and ales are growing rapidly in the Malaysia beer market, which is a pre-dominantly lager market. Young Malaysian consumers are increasingly interested in branding and tend to embrace new international beer products.

Seasonality continues to be an important stimulant for alcohol sales growth, especially during such periods like Chinese New Year. Growth in the Malaysian beer sector is restricted by the country´s predominantly Muslim population.

A steady increase in tourist spending over the coming years, bolstered by rising regional incomes, transport connectivity, as well as the government support will lead to a stronger beer sales growth. Carlsberg Green Label remains the largest single brand in the mainstream segment with a market share of 36%.

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Berhad saw its core Malt Liquor Market (MLM) business grew by 9% from a year ago. GAB was able to achieve significant gains in market share in the first half of the year and when the economy softened, it managed to defend these gains with various brand campaigns. Malaysia has the second highest priced beer market in the world.

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