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"Malaysia Consumer Electronics Report Q1 2013" Published

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2013-01-31 09:01:46 - Fast Market Research recommends "Malaysia Consumer Electronics Report Q1 2013" from Business Monitor International, now available

BMI View: We project that Malaysian consumer electronics spending will grow by about 6% in US dollar terms during 2013 to US$8.7bn, with strong sales of smartphones and LED TV sets reported in H12. Despite a sharp moderation in consumer demand apparent in early 2012, sales remained relatively robust in these key consumer electronics product segments. We expect private consumption to accelerate towards 5.5% in 2013, mainly due to the positive effects of cash handouts and increased welfare spending by the government. However, uncertainties over the export market and the outlook for employment could also weigh on consumer confidence and spending on discretionary lifestyle products such as TV sets. Malaysia has emerged as one of the fastest-growing regional smartphone markets

and vendors will look to product innovation to drive revenue, with growth areas also including tablets and smart TV sets.

Full Report Details at
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Headline Expenditure Projections

* Computer hardware sales: US$2.7bn in 2012 to US$2.9bn in 2013, +6% in US dollar terms. Forecast in US dollar terms upwardly revised due to macroeconomic factors and PC sales will be supported by the government's push for greater broadband penetration.
* AV Sales: US$3.9bn in 2011 to US$4.1bn in 2013, +4% in US dollar terms. Forecast in US dollar terms upwardly revised with HD and smart TV sets providing strong growth areas. * Handset Sales: US$16bn in 2012 to US$1.8bn in 2013, +11% in US dollar terms. Forecast in US dollar terms unchanged with smartphones the main revenue growth driver.

Risk/Reward Rating: Malaysia's score was 62.5 out of 100.0, which gave it fourth place in our latest Asia CE RRR table. BMI expects rising Malaysia to remain a growth market, with rising penetration of consumer electronics devices such as smartphones and flat-screen TV sets.

Key Trends & Developments

* Malaysian PC sales will be supported by the government's push for greater broadband penetration and the government has set an optimistic target of 75% by 2015. Malaysia's IT market is distinguished by a marked digital divide, which effectively creates two separate markets. In the Klang Valley area around Kuala Lumpur, a mature urban population surpasses even some developed nations in terms of IT adoption on some indicators.
* A combination of new technologies such as 3D, LED and internet-enabled TV, along with more competitive pricing, should help support AV demand. Smart TV sets proved a strong growth area in Malaysia in 2012, with vendor estimates that this category accounted for around 35 of total TV set sales. Overall TV set sales growth has been declining in volume terms during the past few years because of increasing competition from other multimedia devices such as computers and mobile phones. The growing popularity of LED backlit TV and pay-per-view will drive revenue growth, due to the greater proportion of sales accounted for by high-end and large -screen models.
* Half the handset market is made up of the youth segment, defined as those who are younger than 24. This segment is therefore a key target for handset vendors and operators. The youth demographic regards handsets principally as lifestyle devices and are mainly prepaid subscribers Competition among the leading operators has intensified, with all three offering a broader range of product offerings and packages.

Report Table of Contents:

SWOT Analysis
- Malaysia Consumer Electronics Market SWOT
- Malaysia Electronics Industry SWOT
- Malaysia Political SWOT
- Malaysia Economic SWOT
- Malaysia Business Environment SWOT
Risk/Reward Ratings
- Table: Asia Pacific CE Risk/Reward Ratings, Q113
Consumer Electronics Market
- Computers
- Table: Computers Sales, 2010-2017
- AV
- Table: AV: Sales, 2010-2017
- Mobile Handsets
- Table: Mobile Communications, 2010-2017
Consumer Electronics Industry
- Table: Electronics Output, 2010-2017
- Table: Malaysian Electronics Exports, March 2011-Feb 2012 (MYRmn)
- Table: Malaysian Consumer Electronics Manufacturing, March 2011-Feb 2012 (MYRmn)
- Components
- Table: Malaysian Electronics and Electrical Products, March 2011 to Feb 2012 (MYRmn)
- Table: Malaysian Semiconductors Exports, March 2011-Feb 2012 (MYRmn)
- Computers
- AV/Handsets
Industry Forecast Scenario
- Table: Consumer Electronics Overview, 2010-2017
Industry Developments
- Government Authority
Macroeconomic Forecast
- Table: Malaysia - Economic Activity
Competitive Landscape
- Computers
- Handsets
- AV
Demographic Outlook
- Table: Malaysia's Population By Age Group, 1990-2020 ('000)
- Table: Malaysia's Population By Age Group, 1990-2020 (% of total)
- Table: Malaysia's Key Population Ratios, 1990-2020
- Table: Malaysia's Rural And Urban Population, 1990-2020
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at

About Fast Market Research

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