2012-09-07 08:17:16 - With the rising demand among men, the Indian cosmetic market is expected to grow at a fast rate in the coming years, says RNCOS.
Men cosmetic products are becoming popular in India. In India, male consumers are willing to pay premium price for cosmetics products that are developed specially for them. According to a recent report, “Indian Cosmetic Sector Forecast to 2015”, men’s segment is estimated to occupy around one-third of the total cosmetic market. Rising awareness, increasing influence of western world, product availability, and changing lifestyle are the main driving forces propelling the male cosmetics industry and the segment is expected to surge at a CAGR of more than 18% during 2011-2015. With increasing demand from men users, many players are coming out with cosmetic products especially tailored for men.
The teenage sub-segment is also fuelling men’s cosmetic market as a strong driver. According
to an analysis of RNCOS, it has been observed that male teenagers have increased their expenditure on cosmetics during the last few years. From visiting parlors for manicures and pedicures to spas, Indian men are concentrating on every aspect of grooming. Face-care (skin whitening) creams and lotions, in particular, are catching attention of Indian men. Deodorants also play an equally important role in the male cosmetic market of India.
Further, the report is authored to study all the aspects of the Indian cosmetic industry. Apart from male and female segmentation, the report is categorized by product class (premium, mass and mid-premium market) and demographics (rural and urban areas). Hair care, skin care, oral care, fragrance and color cosmetics market are also studied in detail in the report. It even provides information about the emerging market trends, consumer behavior analysis, and comprehensive insight on major industry players. This way, the report presents a complete picture of the Indian cosmetic industry which helps the client to frame their investment decisions accordingly.
For FREE SAMPLE of this report visit: www.rncos.com/Report/IM388.htm
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