2013-09-08 11:17:19 - Recently published research from Canadean, "Market Focus: Trends and Developments in the Dairy Food Sector in Australia", is now available at Fast Market Research
This report provides a concise overview of the Dairy Food market in Australia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Australian Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
Full Report Details at
- www.fastmr.com/prod/672932_market_focus_trends_and_developments_ ..
What is the current market landscape and what is changing?
Price and health are
increasingly important for Australian consumers as the Dairy Food sector evolves to take into account pressures on consumer spending and a rising awareness of weight issues. Busy lives and ethical consumerism are both changing the Dairy Food market dynamics, where frozen Dairy Food is providing strong competition to Ice Cream, and is increasingly considered as a snacking option.
What are the key drivers behind recent market changes?
Public awareness of healthy diets and nutrition has increased, driven by both government and private initiatives. Private Label penetration is increasing across Dairy Food categories. Australians are showing a preference for Organic Products, for the sake of supporting sustainable consumption and doing their social responsibility.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.
Key Features and Benefits
Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector.
Key growth categories are highlighted by analyzing the market dynamics of major Dairy Food categories.
Market shares are provided for the leading brands and private label across Dairy Food categories.
An overview of packaging trends in the Australian Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Key Market Issues
Australia's population is aging, which creates an opportunity for more health-conscious product lines, and it is also becoming a more multi-cultural society due to immigration, which is increasing opportunities in regional dairy food products.
Hypermarkets and Supermarkets' continue to dominate in all categories of Dairy Food Market, owing to the intense price discounting in the Milk category, in order to bring customers footfall and maintain brand loyalty.
Milk and Yogurt constitute almost two thirds of the packaging material demand in the Dairy Food market in 2012, driving a significant requirement for Rigid Plastic, Paper and Board and Flexible packaging.
Milk and Cheese are among the most valuable categories of the Australian Dairy Food market by value. Marketers are exploring new products targeted towards health-conscious consumers.
The changing dynamics of Pudding/Dessert and Yogurt categories are driven by the preference for taste, flavor, variety and health consciousness among Australians.
Australian consumers often consider Private Labels to be as good as, or better than, branded products. Furthermore, Private Label penetration rates in the Australian Dairy Food sector will be helped by the concentrated Food retail market.
Private Label penetration in Australia is expected to accelerate, reaching between 40% and 50% of Food markets by 2020.
Consumers tend to associate organic production methods with quality, and are willing to pay price premium for the sake of supporting sustainable consumption and doing their social responsibility.
Demand for Paper and Board Sleeves and Box type outers will rise particularly quickly as a result of the steadily rising consumption of Yogurt in Australia.
Companies Mentioned in this Report: Fonterra, Kraft, Lion, Nestle, Parmalat, Goodman Fielder, Unilever, Five Am, Aldi
Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean�s beverage databases into interactive market analysis tools, geared to clients� annual and strategic business planning cycles. View more research from Canadean at www.fastmr.com/catalog/publishers.aspx?pubid=1028
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