2012-09-20 18:05:26 - Market Opportunities and Emerging Trends in the Prepaid Card Market in Kenya: Market Profile - a new market research report on companiesandmarkets.com

Kenya´s economy has had a fluctuation in its growth rate, during the review period. GDP grew negatively due to the global financial crisis and negative business environment in 2008–2009, while GDP achieved positive growth in 2010 and 2011, it was backed by improved economic fundamentals and increased prices of key exports.

The improved levels of economic growth had a positive impact on industrial development, and the banking industry posted strong growth during this period due to the adoption of deposits, loan, cards and assets. This positive momentum is expected to continue over the forecast period.

Report Scope

• This report provides a comprehensive analysis of the prepaid card industry in Kenya
• It offers a detailed analysis of the key markets in Kenyan prepaid

 

 

card industry, along with market forecasts until 2016
• It details the different macroeconomic factors affecting the prepaid card industry in Kenya
• It covers an exhaustive summary of the key trends and drivers affecting the prepaid card industry
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various banks
• It profiles the major banks in the prepaid card market in Kenya

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