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Market Report, "Breakfast Cereals in China", published


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2014-02-14 02:02:15 - Fast Market Research recommends "Breakfast Cereals in China" from Euromonitor International, now available

Rising awareness of the benefits of healthy eating will remain a key growth driver for breakfast cereals in 2013. Leading players and media organisations informed consumers about the health benefits of breakfast cereals, which thus attracted many health conscious consumers' attention. Moreover, growing interest in western culture resulted in a growing number of Chinese consumers embracing western healthy eating concepts. Many thus adjusted their eating habits in order to include breakfast...

Euromonitor International's Breakfast Cereals in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic

analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Full Report Details at
- www.fastmr.com/prod/770692_breakfast_cereals_in_china.aspx

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

BREAKFAST CEREALS IN CHINA
Euromonitor International
January 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category
Table 1 Sales of Breakfast Cereals by Category: Volume 2008-2013
Table 2 Sales of Breakfast Cereals by Category: Value 2008-2013
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2008-2013
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2009-2013
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2010-2013
Table 7 Distribution of Breakfast Cereals by Format: % Value 2008-2013
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Executive Summary
Packaged Food Sees Slowing But Still Healthy Growth
Slowing Economic Growth and Quality Problems Impact Packaged Food
Strong Competition in Packaged Food
Impressive Performance for Internet Retailing
Healthy Forecast Period Growth Expected
Key Trends and Developments
National Economic Recession Impacts Packaged Food
Packaged Food Influenced by Impact of New Regulations
Product Premiumisation Drives Value Growth
Internet Retailing Remains Dynamic in Packaged Food
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends -foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Impulse and Ingulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=770692&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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