2014-08-13 09:20:47 - New Consumer Goods market report from Euromonitor International: "Cigarettes in Cameroon"
Retail volume sales of cigarettes continued to decline in Cameroon in 2013, largely as a result of increased public awareness of the negative health effects of smoking. In addition, Cameroonian law prohibits the advertising of tobacco products, which has also contributed to curbing consumer interest in tobacco despite increasing consumer purchasing power. The leading player British American Tobacco (BAT) recently came under fire for illegal promotional activities. The Littoral regional bureau of the Cameroon Consumers League (CCL) wrote officially to the company with regard to the illegal display of stickers for its Lambert & Butler brand. Although there has been no legal action as yet, this move negatively impacted the image of the brand and is likely to further discourage
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British American Tobacco Cameroon SA (BAT) remained the leading player in cigarettes in Cameroon in 2013. In 2013, the company came under fire for the illegal promotion of its Lambert & Butler brand via the use of stickers. This may impact the distribution of the brand in the country and further increase the vigilance of the authorities. On the other hand, other players such as Imperial Tobacco Group and Philip Morris International Inc may seek to use this negative coverage to gain share in an already fragile competitive environment.
Over the forecast period cigarettes in Cameroon is anticipated a volume CAGR decline of 2%. This decline is expected to be driven by the introduction of stronger anti-tobacco legislation, with the possible ratification of a tobacco-free law. The negative publicity suffered by key players like BAT in 2013 may also negatively impact distribution networks and retail channels as importers will make efforts to avoid attracting further government attention in an already fragile competitive environment.
Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Cameroon with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigarettes industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cigarettes in Cameroon market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports, and exports of finished cigarettes
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Cigarettes in Cameroon?
* What are the major brands in Cameroon?
* What is the legislative environment like in Cameroon?
* What are the rates of cigarette taxation in Cameroon?
* Do premium, mid-price or economy cigarettes dominate in Cameroon?
* What is the rate of illicit trade in Cameroon?
* How many smokers are there in the country?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: High Tar Cigarettes, Low Tar Cigarettes, Mid Tar Cigarettes, Ultra Low Tar Cigarettes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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