2013-10-08 14:45:55 - Recently published research from Canadean, "Consumer Attitudes and Online Retail Dynamics in Italy, 2013", is now available at Fast Market Research
Provides in-depth analysis of the latest trends in online consumer shopping, covering of the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future.
Introduction and Landscape
Why was the report written?
"Consumer Attitudes and Online Retail Development in Italy, 2013" is the result of Canadean's extensive market research covering the online retail industry in Italy. It provides
the magnitude, growth, share, and dynamics of the online retail market in Italy. It is an essential tool for companies active across Italy's online retail value chain and for new companies considering entry into Italy's online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Italy's online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
Full Report Details at
- www.fastmr.com/prod/695779_consumer_attitudes_and_online_retail_ ..
What is the current market landscape and what is changing?
Online retailing is emerging in Italy as more and more consumers get comfortable looking for product information and make purchases online.
What are the key drivers behind recent market changes?
Online retailing in Italy continues to grow with the rise in the number of active internet users and online buyers through smartphones, tablets and other mobile devices.
Key Features and Benefits
Understand the consumer behaviour and online trends in Italy.
Understand which products will be the major winners and losers in the coming years.
Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of economic recession and recovery on market growth.
Key Market Issues
In spite of high growth in channel sales, Italy lacks behind other European countries in terms of online buyer penetration.
Online fashion retailing is flourishing in Italy. The online fashion brands have experienced a significant growth of unique visitors in past one year.
The use of smartphones for shopping purpose is increasing with the rise in mobile internet user and growing awareness among consumers about the safety of mobile transactions.
Online retailers are using social media as a marketing platform to promote their online stores.
Companies Mentioned in this Report: Yoox.com, Esselunga, Zalando, Privalia
Partial Table of Contents:
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of Italy Online Shopping Environment
3.1.1 Increasing internet penetration will fuel online retailing
3.1.2 High speed broadband connectivity is spreading in Italy
3.1.3 More than half of the Italian mobile population owns a smartphone
3.2 Consumer Attitudes and Behavior
3.2.1 M-commerce is gaining popularity in Italy
3.2.2 Online retailers are using social media for promoting their websites
3.2.3 Private sales sites are booming in Italy
3.2.4 Despite prolonged recession, online fashion retailing is growing
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.1.1 Italy online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 Italy retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2012
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, news and stationery categories: market size and forecasts
4.3.10 Sports and leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and garden categories: market size and forecasts
5 Case Studies: Leading Online Retailers in Italy
5.1 Retailer 1: Yoox.com
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: Esselunga
5.2.1 Business Description
5.2.2 Site Experience
5.3 Other Innovative Retailers in Italy
6.1.1 This report provides 2012 actual sales; while forecasts are provided for 2013 - 2017
6.2 Summary Methodology
Full Table of Contents is available at:
Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean�s beverage databases into interactive market analysis tools, geared to clients� annual and strategic business planning cycles. View more research from Canadean at www.fastmr.com/catalog/publishers.aspx?pubid=1028
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