2013-12-09 09:11:40 - Recently published research from Conlumino, "Consumer Attitudes and Online Retail Dynamics in France, 2013", is now available at Fast Market Research
Provides in-depth analysis of the latest trends in online consumer shopping, covering of the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future
Introduction and Landscape
Why was the report written?
"Consumer Attitudes and Online Retail Development in France, 2013" is the result of Conlumino's extensive market research covering the online retail industry in France. It provides the
magnitude, growth, share, and dynamics of the online retail market in France. It is an essential tool for companies active across France's online retail value chain and for new companies considering entry into France's online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to France's online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
Full Report Details at
- www.fastmr.com/prod/752416_consumer_attitudes_and_online_retail_ ..
What are the key drivers behind recent market changes?
Online retailing in the country is growing with the rise in internet penetration, broadband speed, female internet users, smartphone users, online shoppers and per capita expenditure online.
Key Features and Benefits
Understand the consumer behaviour and online trends in France.
Understand which products will be the major winners and losers in the coming years.
Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of economic recession and recovery on market growth.
The female internet users are accelerating online sales of clothing and footwear in France.
Rise in mobile devices and mobile internet users will accelerates the growth of M-commerce in France.
Online retailers have integrated their websites with social media as a part of their marketing strategy.
Companies Mentioned in this Report: Rue du Commerce, 3Suisses.fr, Carrefour France
Partial Table of Contents:
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of France Online Shopping Environment
3.1.1 Internet Penetration in France reached 83% in 2012
3.1.2 Growing High Speed Broadband services will improve online shopping experience
3.2 Consumer Attitudes and Behavior
3.2.1 Despite of growth in M-commerce market, its penetration is low compared to neighboring European countries
3.2.2 Click and Collect services on the rise in France
3.2.3 Women online shoppers are driving the sales of clothing and footwear in France
3.2.4 International online retailers enter France to take advantage of the rising per capita expenditure and growth in internet shoppers
3.2.5 Social media - a marketing channel for French online retailer rather than a sales channel
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.1.1 France online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 France retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2012
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, news and stationery categories: market size and forecasts
4.3.10 Sports and leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and garden categories: market size and forecasts
5 Case Studies: Leading Online Retailers in France
5.1 Retailer 1: Rue du Commerce
5.1.1 Business description
5.1.2 Site experience
5.2 Retailer 2: 3Suisses.fr
5.2.1 Business description
5.2.2 Site experience
5.3 Other Innovative Retailers in France
Full Table of Contents is available at:
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