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Market Report, "Consumer Attitudes and Online Retail Dynamics in South Korea, 2013", published

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2013-12-09 13:16:07 - New Retailing market report from Conlumino: "Consumer Attitudes and Online Retail Dynamics in South Korea, 2013"

Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future

Full Report Details at
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Introduction and Landscape
Why was the report written?
"Consumer Attitudes and Online Retail Development in South Korea, 2013" is the result of Conlumino's extensive market research covering the online retail

industry in South Korea. It provides the magnitude, growth, share, and dynamics of the online retail market in South Korea. It is an essential tool for companies active across South Korea's online retail value chain and for new companies considering entry into South Korea's online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to South Korea's online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
South Korea has a high internet penetration rate and a dynamic communication services industry, which accounts for its status as one of Asia's fastest-growing online retail markets. Conlumino expects online retail sales to grow at a robust pace during 2012-2017, with a CAGR of 9.89%.

What are the key drivers behind recent market changes?
The major factors driving online retail sales in South Korea include technological innovation and promotion through social media. Macroeconomic factors such as inflation and weak economic conditions are pushing consumers towards low cost alternatives.

Key Features and Benefits
Understand consumer behaviour and online trends in South Korea.

Understand which products will be the major winners and losers in the coming years.

Learn from best practice approaches outlined in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.

Key Highlights
In South Korean online retailing, clothing and footwear was among the highest selling categories in 2012.

M-commerce is flourishing in South Korea as the number of smartphones and mobile internet users are increasing.

Retailers are adopting omni-channel strategies in South Korea in response to the increasing consumer demand.

Companies Mentioned in this Report: Lotte Inc., Interpark INT, Gmarket, Emart,

Partial Table of Contents:

1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of South Korea Online Shopping Environment
3.1.1 Internet penetration in South Korea is reaching saturation point
3.1.2 Average broadband speed recorded in South Korea is 14 Mbps
3.2 Consumer Attitudes and Behavior
3.2.1 M-commerce is soaring in South Korea, with the rise in smartphones ownership and mobile internet penetration
3.2.2 Retailers adopting omni channel strategies to providing unique services in order to increase their customer base
3.2.3 Online Clothing and footwear sales is on rise
3.2.4 Social commerce is growing rapidly in South Korea
3.2.5 Online retailers targeting aging population in South Korea
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.1.1 South Korea online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.1.3 South Korea Online Retail Sales Penetration compared to Global Average
4.1.4 South Korea Online Retail Sales Penetration compared to Asia-Pacific average
4.2 Channel Dynamics
4.2.1 South Korea retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2012
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and Grocery Categories: Market Size and Forecasts
4.3.6 Electrical and Electronics Categories: Market Size and Forecasts
4.3.7 Music, Video, and Entertainment Software Categories: Market Size and Forecasts
4.3.8 Apparel, Accessories, Luggage and Leather Goods Categories: Market Size and Forecasts
4.3.9 Books, News and Stationery Categories: Market Size and Forecasts
4.3.10 Sports and Leisure Equipment Categories: Market Size and Forecasts
4.3.11 Furniture and Floor Coverings Categories: Market Size and Forecasts
4.3.12 Home and Garden Categories: Market Size and Forecasts
5 Case Studies: Leading Online Retailers in South Korea
5.1 Retailer 1: Lotte Inc.
5.1.1 Business description
5.1.2 Site experience
5.2 Retailer 2: Interpark INT

Full Table of Contents is available at:

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