2013-01-17 15:57:09 - New Financial Services market report from Euromonitor International: "Debit Cards in Hungary"

The number of debit cards in circulation in Hungary will increase by just 2% in 2012 while total current value transactions will increase by 7%. This discrepancy highlights the fact that debit cards are being used more. Issuers are actively promoting the use of debit cards for payment transactions in both domestic stores and stores in other countries as well as for online payments. Discounts and cash back opportunities are widely used as promotional tools by banks within credit cards. However

Euromonitor International's Debit Transactions in Hungary report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers

and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.


Full Report Details at
- www.fastmr.com/prod/530751_debit_cards_in_hungary.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Debit Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

DEBIT CARDS IN HUNGARY
Euromonitor International
December 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Debit Cards Category Performance: 2007-2012
Table 2 Debit Cards Category Performance: Number of Cards in Circulation 2007-2012
Table 3 Debit Cards Category Performance: % Growth 2007-2012
Table 4 Debit Cards in Circulation Category Performance: % Growth 2007-2012
Table 5 Debit Cards: Number of Cards by Issuer 2007-2011
Table 6 Debit Cards: Number of Cards by Operator 2007-2011
Table 7 Debit Cards Payment Transaction Value by Issuer 2007-2011
Table 8 Debit Cards Payment Transaction Value by Operator 2007-2011
Table 9 Debit Cards Forecast Category Performance: 2012-2017
Table 10 Debit Cards Forecast Category Performance: Number of Cards in Circulation 2012-2017
Table 11 Debit Cards Forecast Category Performance: % Growth 2012-2017
Table 12 Debit Cards in Circulation Forecast Category Performance: % Growth 2012-2017
Budapest Bank Rt in Financial Cards and Payments (hungary)
Strategic Direction
Key Facts
Summary 1 Budapest Bank: Key Facts
Summary 2 Budapest Bank: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Budapest Bank: Competitive Position 2011
Erste Bank Rt in Financial Cards and Payments (hungary)
Strategic Direction
Key Facts
Summary 4 Erste Bank Rt: Key Facts
Summary 5 Erste Bank Rt: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Summary Erste Bank Rt: Competitive Position 2011
Kereskedelmi Es Hitel Bank Nyrt (k & H) in Financial Cards and Payments (hungary)
Strategic Direction
Key Facts
Summary 7 K&H Bank Zrt.: Key Facts
Summary 8 K&H Bank Zrt.: Operational Indicators
Company Background
Competitive Positioning
Summary 9 K&H Bank Zrt.: Competitive Position 2011
Otp Bank Group in Financial Cards and Payments (hungary)
Strategic Direction
Key Facts
Summary 10 OTP Bank Group: Key Facts
Summary 11 OTP Bank Nyrt: Operational Indicators
Company Background
Competitive Positioning
Summary 12 OTP Bank Group: Competitive Position 2011
Executive Summary
Late Retail Recovery Affects Financial Card Operators
Financial Card Growth Set To Be Driven by Increasing Card Usage
Prepaid Cards Leading Growth Within Financial Cards
Banks Extend Promotional Offers Due To Fiercer Competition
Mobile Wallet Will Be Next "big Thing" Within Financial Card Market
Key Trends and Developments
Banks Conduct Portfolio Rationalisation During 2011
High Popularity of Contactless, Electronic and Online Card Payments
Lower Spending and Budgets Impacting Commercial Credit and Charge Cards
Legislation Limiting Apr Rates Restricting Development of Credit Cards
First Step To Restructuring Cafeteria System Boosts Pre-paid Card Numbers
Market Indicators
Table 13 Number of POS Terminals 2007-2012
Table 14 Number of ATMs 2007-2012
Table 15 Value Lost to Fraud 2007-2012
Table 16 Card Expenditure by Location 2012
Table 17 Card Expenditure by Category 2012
Table 18 Financial Cards in Circulation by Type: % Number of Cards 2007-2012
Table 19 Domestic versus Foreign Spend 2012
Market Data

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=530751&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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