2013-08-20 11:51:15 - Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape
Morocco's card payments channel recorded robust growth during the review period (2008-2012) and registered a CAGR of 15.14%, growing from MAD92.1 billion (US$12.0 billion) in 2008 to MAD161.9 billion (US$18.9 billion) in 2012. The growth was driven by infrastructural improvements such as contactless technology, an increase in the adoption of smartphones, and a reduction in card fraud.
Over the forecast period (2013-2017), the channel is projected to grow from MAD174.9 billion (US$20.8 billion) in 2013 to MAD207.2 billion (US$24.6 billion) in 2017, after registering a CAGR of 4.32%. A rise in disposable income levels, stable inflationary forecasts, positive employment opportunities and an increasing volume of corporate and leisure travelers are some of the key factors expected to drive growth in the
channel over the forecast period.
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* Banks and retail outlets in Morocco expanded their infrastructure networks during the review period. The number of automated teller machines (ATMs) installed grew from 3,629 in 2008 to 5,421 in 2012, at a review-period CAGR of 10.56%. The increasing acceptance of debit and credit cards at retail outlets and a consumer shift towards making purchases directly with cards resulted in an increasing number of point-of-service (POS) transactions during the review period. The number of POS terminals in Morocco recorded a review-period CAGR of 4.67%, rising from 19,000 terminals in 2008 to 22,802 in 2012.
* During the review period, the central bank mandated the use of chip-based ATM cards, and EMV standards for credit cards, resulting in all leading banks offering EMV-compliant cards by the end of 2012. Moreover, the introduction of transaction alerts via short message services (SMSs) and the adoption of stronger authentication methods for online transactions resulted in a decline in card fraud at a review-period CAGR of 7.78%, from MAD31.0 million (US$4.0 million) in 2008 to MAD22.4 million (US$2.6 million) in 2012.
* Banks and other card issuers have been focusing on various customer segments by offering customized products. With competitive pressures in the Moroccan cards and payments industry, banks and issuers are developing marketing strategies with the aim of attracting larger customer bases. In addition to mass market offerings such as cashback, discounts for retail outlets, buy-one-get-one-free offers, and rewards points, banks and card issuers are also issuing customized cards focusing on particular customer groups.
* Banks are segmenting their customer base in order to maximize the potential of expanding their market shares in each card category. Banks such as Attijariwafa Bank have launched prepaid cards specially targeting women, while Banque Populaire and Attijariwafa Bank launched bank cards for students and the youth demographic aged 12-17. Credit and debit cards specifically designed to meet the needs of corporate customers are also prevalent.
* This report provides a comprehensive analysis of Morocco's cards and payments industry.
* It provides current values for Morocco's cards and payments industry for 2012 and forecast figures for 2017.
* It details the different macroeconomic, infrastructural, consumer and business drivers affecting Morocco's cards and payments industry
* It outlines the current regulatory framework in the industry
* It details the marketing strategies used by various bankers and other institutions
* It profiles the major banks in Morocco's cards and payments industry
Reasons to Get this Report
* Make strategic business decisions using historic and forecast market data related to Morocco's cards and payments industry and each market within it
* Understand the key market trends and growth opportunities within Morocco's cards and payments industry
* Assess the competitive dynamics in Morocco's cards and payments industry
* Gain insights into the marketing strategies used for selling various types of cards in Morocco
* Gain insights into key regulations governing Morocco's cards and payments industry
Companies Mentioned in this Report: Attijariwafa Bank, Banque Marocaine du Commerce Exterieur (BMCE) Bank, Banque Populaire, Credit du Maroc
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