2013-10-02 11:21:36 - New Consumer Goods market report from Euromonitor International: "Gardening in South Africa"
Gardening in South Africa is predominantly perceived as a hobby. Consequently, South African consumer attitudes' towards gardening continue to be influenced by levels of income. Consumers within the lower LSM (Living Standards Measure) primarily practice gardening for subsistence, especially amongst the marginalised groups, in particular elderly women. The horticulture category, which recorded 6% current value growth in 2012, benefits from this income group, specifically vegetable seeds;...
Euromonitor International's Gardening in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of
key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2017 illustrate how market demand is expected to evolve in the medium-term
Full Report Details at
Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
GARDENING IN SOUTH AFRICA
LIST OF CONTENTS AND TABLES
Table 1 Sales of Gardening by Category: Value 2007-2012
Table 2 Sales of Gardening by Category: % Value Growth 2007-2012
Table 3 NBO Company Shares of Gardening: % Value 2009-2012
Table 4 LBN Brand Shares of Gardening: % Value 2009-2012
Table 5 Distribution of Gardening by Format: % Value 2007-2012
Table 6 Forecast Sales of Gardening by Category: Value 2012-2017
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2012-2017
Lawn Star SA Pty Ltd in Home and Garden (south Africa)
Summary 1 Lawn Star SA (Pty) Ltd: Key Facts
Summary 2 Lawn Star SA Pty Ltd: Competitive Position 2012
Home and Garden Experiences Slower Value Growth in 2012
Growing DIY Culture Ensures Growth of Home Improvement and Gardening
Domestic Entities Lead High Performing Categories
Retail Sales Growth Increasing Through Diversified Distribution Channels
Marginal Growth Forecast for Home and Garden
Key Trends and Developments
Socioeconomic Issues Continue To Impede Growth of Gardening Sales
Increasing Household Debt Continues To Weaken Consumer Spending
Rising Urban Population and Aspiring Black Middle Class' Consumption Expected To Fuel Growth
Diversifying Distribution Channels and Product Offerings Boosting Retail Sales
Retailer Expansion of Private Label To Significantly Intensify Competition
Table 8 Sales of Home and Garden by Category: Value 2007-2012
Table 9 Sales of Home and Garden by Category: % Value Growth 2007-2012
Table 10 NBO Company Shares of Home and Garden: % Value 2009-2012
Table 11 LBN Brand Shares of Home and Garden: % Value 2009-2012
Table 12 Distribution of Home and Garden by Format: % Value 2007-2012
Table 13 Forecast Sales of Home and Garden by Category: Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2012-2017
Summary 3 Research Sources
About Euromonitor International
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at www.fastmr.com
or call us at 1.800.844.8156.