2013-01-08 14:12:42 - Fast Market Research recommends "Germany Information Technology Report Q1 2013" from Business Monitor International, now available

BMI View: The German IT market is forecast to increase to US$63.7bn in 2013, up by around 4%, with positive growth despite the eurozone currency crisis. In H112, German businesses and consumers remained wary because of the risk of a new recession in the eurozone. The PC market reported modest single-digit growth in Q112, against a deteriorating economic backdrop. The market had contracted sharply in 2011 as a result of excess inventories and consumer and business caution, intensified by the eurozone currency crisis. Over the next five years, we forecast a more favourable outlook for the German IT market, with areas of opportunity including tablets and cloud computing.


Full Report Details at
- www.fastmr.com/prod/523888_germany_information_technology_report ..


Headline Expenditure Projections

Computer hardware sales: US$16.4bn in

2012 to US$16.7bn in 2013, +2% in US dollar terms. Forecast in US dollar terms unchanged but tablets will provide a growth area.

Software sales: US$19.7bn in 2012 to US$20.5bn in 2013, +4% in US dollar terms. Forecast in US dollar terms unchanged and political and economic uncertainty will weigh on investments.

IT services sales: US$25.2bn in 2012 to US$26.5bn in 2013, +5% in US dollar terms. Forecast in US dollar terms unchanged but growing demand for cloud computing services will provide a key opportunity.

Risk/Reward Rating: Germany's score was 80.0 out of 100.0. Germany ranked second in the Europe region in our latest business environment ratings table, behind only the UK, and ahead of France.

Key Trends & Developments

?? The market's high level of exposure to the ongoing eurozone currency crisis suggests a challenging economic outlook for German IT spending. Businesses remain cautious, but BMI expects IT spending to outperform GDP growth, and, if business confidence improves, then there could be a boost from pent-up demand. Cloud computing, business intelligence, enterprise resource planning and customer relationship management systems are forecast to be among the main spending areas. ?? Cloud services in Germany should receive a boost from a European Commission ruling in mid- 2012 that cloud services are compatible with the EU law on privacy. Concerns and legal ambiguities regarding the security of data stored in the cloud have been seen as factors contributing to the relatively slower uptake of public cloud services. However, German companies seem to be significantly more positive about private cloud offerings. According to BITKOM data, as many as 21% of German companies were reported to be planning to introduce a private cloud. ?? Other key drivers of IT spending opportunity will include growing mobile and fixed broadband penetration, the proliferation of mobile devices such as smartphones, tablets and e-readers, datacentre virtualisation, technology innovation such as GSP technology and services, and economic recovery.

Report Table of Contents:

Executive Summary
SWOT Analysis
- Germany IT Sector SWOT
- Germany Political SWOT
- Germany Economic SWOT
- Germany Business Environment SWOT
Europe Pacific IT Risk/Reward Ratings
- Table: Europe Risk/Reward Ratings, Q113
Europe Pacific IT Markets Overview
- IT Penetration
- Market Growth And Drivers
- Sectors And Verticals
Market Overview
- Government Authority
- Background
- Hardware
- Software
- Services
- Industry Developments
Industry Forecast
- Table: Germany IT Industry - Historical Data And Forecasts (US$mn unless otherwise stated), 2010-2017
Industry Forecast Internet
- Table: Telecoms Sector - Internet - Historical Data & Forecasts, 2010-2017
Competitive Landscape
- Hardware
- Software
- IT Services
Macroeconomic Forecast
- Table: Germany - GDP By Expenditure, Real Growth %, 2009-2016
Company Profiles
- SAP
Country Snapshot
- Table: Germany's Population By Age Group, 1990-2020 ('000)
- Table: Germany's Population By Age Group, 1990-2020 (% of total)
- Table: Germany's Key Population Ratios, 1990-2020
- Table: Germany's Rural And Urban Population, 1990-2020
BMI Methodology
- How We Generate Our Industry Forecasts
- IT Industry
- IT Ratings - Methodology
- Table: IT Business Environment Indicators
- Weighting
- Table: Weighting Of Components
- Sources

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