2012-10-26 04:48:14 - New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

The ongoing recession and its devastating effects on disposable income have inflicted heavy losses on hair care products. Price promotions have been the order of the day for most categories. The recession drives trends towards supermarkets and consumers dramatically reducing their visits to hair salons. As this development had been anticipated by companies, launches in the masstige segment, with a "professional" positioning such as Syoss and Sunsilk Co Creations have been successful in...

Euromonitor International's Hair Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set

to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.


Full Report Details at
- www.fastmr.com/prod/497712_hair_care_in_greece.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

HAIR CARE IN GREECE
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2006-2011
Table 2 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 3 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 5 Hair Care Company Shares 2007-2011
Table 6 Hair Care Brand Shares 2008-2011
Table 7 Styling Agents Brand Shares 2008-2011
Table 8 Colourants Brand Shares 2008-2011
Table 9 Salon Hair Care Company Shares 2007-2011
Table 10 Salon Hair Care Brand Shares 2008-2011
Table 11 Hair Care Premium Brand Shares 2008-2011
Table 12 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 14 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Apivita SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
Summary 1 Apivita SA: Key Facts
Summary 2 Apivita SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Apivita SA: Competitive Position 2011
Korres Natural Products SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
Summary 4 Korres Natural Products SA: Key Facts
Summary 5 Korres Natural Products SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Korres Natural Products SA: Competitive Position 2011
Executive Summary
Recession and Shrinking Disposable Incomes Squeeze Value Sales
Product Offers, Discounts and Hunting for Value for Money Rule the Day
Intense Competition on the Edge of Recession
Direct Sellers, Supermarkets and Pharmacies Appear Recession-resilient
Exit From Recession Not Visible Over the Forecast Period
Key Trends and Developments
Turbulent Economic Conditions
Affordable Luxury Competes With Premium Products
Recession Halts Developments in the Men's Segment
Direct Sellers Gaining Momentum
Pharma Brands: A Developing Segment Under the Spotlight
Market Data
Table 15 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 17 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 18 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 19 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 20 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 21 Beauty and Personal Care Brand Shares 2008-2011
Table 22 Penetration of Private Label by Category 2006-2011
Table 23 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 24 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 27 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 28 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=497712&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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