2013-02-03 16:24:07 - Recently published research from Euromonitor International, "Home Care in Romania", is now available at Fast Market Research

The improvement in purchasing power in the early part of the review period resulted in important lifestyle changes, and consequently the rapid increase in the penetration of home care products. The government's austerity measures introduced in 2010 to reduce the deficit continued to negatively impact sales in 2011.

Euromonitor International's Home Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing

issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/532392_home_care_in_romania.aspx


Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

HOME CARE IN ROMANIA
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Sales Decline in 2011
Poor Performance Due To Loss of Purchasing Power
Indisputable Dominance of Multinationals
Traditional Independent Small Grocers Control Distribution
Forecast Growth Impacted by Slow Economic Recovery
Key Trends and Developments
Sales Affected by the Diminished Purchasing Power
Revitalisation of Expansion Plans for Large Retailers
Multinationals Control Home Care Products
Sales in Rural Areas Remain Underdeveloped
Rapid Penetration of Automatic Washing Machines
Market Indicators
Table 1 Households 2006-2011
Market Data
Table 2 Sales of Home Care by Category: Value 2006-2011
Table 3 Sales of Home Care by Category: % Value Growth 2006-2011
Table 4 Home Care Company Shares 2007-2011
Table 5 Home Care Brand Shares 2008-2011
Table 6 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 7 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 8 Forecast Sales of Home Care by Category: Value 2011-2016
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Farmec SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 2 Farmec SA: Key Facts
Summary 3 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Farmec SA: Competitive Position 2011
Interstar Chim SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 5 Interstar Chim SA: Key Facts
Summary 6 Interstar Chim SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Interstar Chim SA: Competitive Position 2011
Safilar SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 8 Safilar SA: Key Facts
Summary 9 Safilar SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Safilar SA: Competitive Position 2011
Sarantis Romania SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 11 Sarantis Romania SA: Key Facts
Summary 12 Sarantis Romania SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Sarantis Romania SA: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 10 Sales of Air Care by Category: Value 2006-2011
Table 11 Sales of Air Care by Category: % Value Growth 2006-2011
Table 12 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 13 Air Care Fragrances Rankings by Value 2006-2011
Table 14 Air Care Company Shares 2007-2011
Table 15 Air Care Brand Shares 2008-2011
Table 16 Forecast Sales of Air Care by Category: Value 2011-2016
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Bleach by Type: % Value Analysis 2006-2011
Table 19 Sales of Bleach: Value 2006-2011
Table 20 Sales of Bleach: % Value Growth 2006-2011
Table 21 Bleach Company Shares 2007-2011

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=532392&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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