2013-03-11 11:47:59 - Recently published research from Euromonitor International, "Irons in Brazil", is now available at Fast Market Research

Despite high penetration rates of 99% for irons, growth held steady in 2012. The main drivers were consumers' owning more than one iron and that the shortening replacement cycle, which was down to four years in 2012. As prices decline, in part due to price competition from Asian imports, which also forced local manufacturers to cut prices, consumers are more likely to replace old models and obtain higher quality and better features.

Euromonitor International's Irons in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic

analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/552449_irons_in_brazil.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Irons market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

IRONS IN BRAZIL
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Irons: Volume 2007-2012
Table 2 Sales of Irons: Value 2007-2012
Table 3 Sales of Irons: % Volume Growth 2007-2012
Table 4 Sales of Irons: % Value Growth 2007-2012
Table 5 Unit Sales of Irons by Format: % Breakdown 2007-2012
Table 6 Company Shares of Irons 2008-2012
Table 7 Brand Shares of Irons 2009-2012
Table 8 Forecast Sales of Irons: Volume 2012-2017
Table 9 Forecast Sales of Irons: Value 2012-2017
Table 10 Forecast Sales of Irons: % Volume Growth 2012-2017
Table 11 Forecast Sales of Irons: % Value Growth 2012-2017
Cesd Industria E Comercio De Eletrodomesticos Ltda in Consumer Appliances (brazil)
Strategic Direction
Key Facts
Summary 1 CESD Industria e Comercio de Eletrodomesticos Ltda: Key Facts
Summary 2 CESD Industria e Comercio de Eletrodomesticos Ltda: Operational Indicators
Company Background
Production
Summary 3 CESD Industria e Comercio de Eletrodomesticos Ltda: Production Statistics 2012
Competitive Positioning
Summary 4 CESD Industria e Comercio de Eletrodomesticos Ltda: Competitive Position 2012
Executive Summary
As Consumption Growth Slows, the Government Helps Out
Internet Retailing Expands, and New Strategies Move in
Adding Value for the Long Term
Manufacturers of Consumer Appliances Looking To Sustainability
Solid Growth Expected Throughout the Forecast Period
Key Trends and Developments
Strong Employment and the Need for Convenience Bolster Growth
Tax Breaks Help, But Still Disappoint
Non-specialist Internet Retailers Move in
Manufacturers Invest in Sophistication and Added Value
Sustainability Becoming A Key Differentiation Point for Manufacturers
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 13 Replacement Cycles of Consumer Appliances by Category 2007-2012
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 15 Sales of Consumer Appliances by Category: Value 2007-2012
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 22 Sales of Small Appliances by Category: Volume 2007-2012
Table 23 Sales of Small Appliances by Category: Value 2007-2012
Table 24 Sales of Small Appliances by Category: % Volume Growth 2007-2012
Table 25 Sales of Small Appliances by Category: % Value Growth 2007-2012
Table 26 Company Shares of Major Appliances 2008-2012
Table 27 Brand Shares of Major Appliances 2009-2012
Table 28 Company Shares of Small Appliances 2008-2012
Table 29 Brand Shares of Small Appliances 2009-2012

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=552449&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.