2012-09-13 01:14:42 - Recently published research from GlobalData, "LEGO AS - Strategic SWOT Analysis Review", is now available at Fast Market Research

LEGO A/S (Lego) is a privately-held consumer product company engaged in the manufacture and distribution of a wide range of toys, video games and online games. Lego is a subsidiary of KIRKBI A/S. The company also offers children's creativity development products, play materials and teaching materials for children. The company markets its products under the brand name LEGO. The company has manufacturing facilities in Denmark, Hungary, Czech Republic, Mexico, the US, Germany and the UK. The company's products are sold in more than 130 countries. The company, together with its subsidiaries, operates in Europe, Americas, Africa, Asia and Australia. Lego is headquartered in Billund, Denmark.

LEGO AS Key Recent Developments

Jan 18, 2011: Businesses And Non-Profit Organizations To Develop First Global Consumer

Label For Companies Using Wind Energy, WindMade


Full Report Details at
- www.fastmr.com/prod/461361_lego_as_strategic_swot_analysis_revie ..


GlobalData's LEGO AS - Strategic SWOT Analysis Review provides a comprehensive insight into the company's history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company's key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.

Scope

* Business description - A detailed description of the company's operations and business divisions.
* Corporate strategy - GlobalData's summarization of the company's business strategy.
* SWOT analysis - A detailed analysis of the company's strengths, weakness, opportunities and threats.
* Company history - Progression of key events associated with the company.
* Major products and services - A list of major products, services and brands of the company.
* Key competitors - A list of key competitors to the company.
* Key employees - A list of the key executives of the company.
* Executive biographies - A brief summary of the executives' employment history.
* Key operational heads - A list of personnel heading key departments/functions.
* Important locations and subsidiaries - A list of key locations and subsidiaries of the company, including contact details.

Note: Some sections may be missing if data is unavailable for the company.

Reasons to Buy

* Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
* Identify potential customers and suppliers with this report's analysis of the company's business structure, operations, major products and services and business strategy.
* Understand and respond to your competitors' business structure and strategies with GlobalData's detailed SWOT analysis. In this, the company's core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
* Examine potential investment and acquisition targets with this report's detailed insight into the company's strategic, business and operational performance.

Report Table of Contents:

Table of Contents
Table of Contents
List of Tables
Section 1 - About the Company
LEGO A/S - Key Facts
LEGO A/S - Key Employees
LEGO A/S - Key Employee Biographies
LEGO A/S - Major Products and Services
LEGO A/S - History
LEGO A/S - Company Statement
LEGO A/S - Locations And Subsidiaries
Head Office
Other Locations & Subsidiaries
Section 2 - Company Analysis
LEGO A/S - Business Description
LEGO A/S - Corporate Strategy
LEGO A/S - SWOT Analysis
SWOT Analysis - Overview
LEGO A/S - Strengths
Strength - Strong Product and Brand Portfolio
Strength - Steady Growth in Revenues
Strength - Diversified Geographical Presence
LEGO A/S - Weaknesses
Weakness - Product Recall
Weakness - Increasing Non-Cash Component
LEGO A/S - Opportunities
Opportunity - Strategic Agreements and Collaborations
Opportunity - Product Innovations
Opportunity - Positive Trends in Children's Play Patterns
LEGO A/S - Threats
Threat - Highly Competitive Environment
Threat - Stringent Rules and Regulations
Threat - Global Economic Scenario
LEGO A/S - Key Competitors
LEGO A/S, Recent Deals Summary
Section 3 - Company's Recent Developments
LEGO A/S, Recent Developments
Jan 18, 2011: Businesses And Non-Profit Organizations To Develop First Global Consumer Label For Companies Using Wind Energy, WindMade
Section 4 - Appendix
Methodology
About GlobalData
Contact Us
Disclaimer

List of Tables
LEGO A/S, Key Facts
LEGO A/S, Key Employees
LEGO A/S, Key Employee Biographies
LEGO A/S, Major Products and Services
LEGO A/S, History
LEGO A/S, Subsidiaries
LEGO A/S, Key Competitors
LEGO A/S, Recent Deals Summary

About GlobalData

GlobalData is a leading provider of global business intelligence including market, competitor, product and customer information. It provides in-depth research, analysis, data and forecasts through a range of interactive online databases, reports and management briefings. GlobalData has a large team of experienced research and analysis, consulting, and marketing experts. It has a global presence, including key offices in the US, Europe and Asia. The group has over 50 years of experience of delivering market intelligence data and analysis and a highly experienced senior management team. View more research from GlobalData at www.fastmr.com/catalog/publishers.aspx?pubid=1015

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.