2012-10-07 16:23:29 - New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Mattel is the largest traditional toys maker in the world. While more than half of its revenue still originates from the US, the share of international sales had grown over 2006-2011. Its strategy over recent years has seen a shift towards more own brand creations, such as Monster High dolls, as well growing the share in emerging markets. In 2011, Mattel acquired a UK-based media company HIT Entertainment, bringing Thomas and Friends property under Fisher-Price brand.

Euromonitor International's Mattel Inc in Toys and Games (World) company profile offers detailed strategic analysis of the company's business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from

the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.


Full Report Details at
- www.fastmr.com/prod/468117_mattel_inc_in_toys_and_games_world.as ..


Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

Mattel Inc in Toys and Games (World)
Euromonitor International
September 2012
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
Recommendations

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

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