2013-01-17 16:10:27 - New Transportation market report from Verdict Research: "Performance and Forecast of the Windscreen Wiper Blade Market in Germany: 2011-15"

While the ongoing economic stagnation is causing motorists to seek financial savings by substituting vehicle use, thus decelerating their vehicles' wear rates and as a result reducing consumption of windscreen wiper blades on an annual basis, it is important to consider all factors that affect motorists' windscreen wiper blade choices.

Scope

* Achieve revenue growth by understanding the forecast sales of windscreen wiper blades by country and adjust business development plans to suit.
* Uncover new distribution opportunities for your products by identifying which types of retailer are most successful in Germany and why.
* Formulate market share and channel share objectives for your company using our product and distribution data.

Report Highlights

While Europe's economic backdrop of the past few years has

formed the basis for many pessimistic forecasts, it is important to understand that, for many motorists, their new habits are not all driven by the same influencers.


Full Report Details at
- www.fastmr.com/prod/530310_performance_and_forecast_of_the_winds ..


Understanding the effect that suppliers, manufacturers, and national economic feeling can have on a motorist's purchasing habits is an important part of forecasting the shape of the wear and tear market.

This report uncovers the trends, attitudes, and most effective strategies for trading in Germany's windscreen wiper blade market.

Reasons to Get this Report

* Which countries are displaying the highest growth rates?
* What are the consumer behaviors regarding retailer and windscreen wiper blade brand selection in Germany's wear and tear market?
* What are the market shares of the key distribution channels for windscreen wiper blades in Germany?
* What is the average annual spend by consumers on windscreen wiper blades in Germany?

Report Table of Contents:

OVERVIEW

* Introduction
* Key findings

* Stagnant market volume predicted due to the poor economic situation
* Increasing penetration of higher priced flat and hybrid blades to boost market value
* Increasing demand for raw materials from emerging markets is adversely affecting global prices
* German consumers show a preference for distribution channels that offer a wide selection of low cost blades

* Strategic recommendations

* Consider the technical specifications of new vehicles as an indicator of future demand
* Focus on profit-based sales, as volume will remain stagnant
* Retailers should ensure they provide consumers with cost-competitive blades to retain market share

EXISTING MARKET OUTLOOK

* Volume and value

MARKET FORECASTS

* Volume: sales of flat and hybrid wiper blades predicted to increase
* Value: the increasing popularity of flat blades will help market value record slight growth

CHANNEL SHARES

* Channels with the largest product ranges will increase their market share

TRENDS

* Spend per component will increase in line with the growing popularity of flat blades

APPENDIX

* Definitions
* Methodology
* Further reading
* Ask the analyst
* Datamonitor's global automotive proposition

* Component Insight reports
* Channel Insight reports
* Strategic Insight reports
* Consumer Insight reports
* Databases

* Disclaimer

TABLES

* Table: Germany: windscreen wiper blade snapshot, 2007-11
* Table: Germany: windscreen wiper blade snapshot, 2012-15
* Table: Germany: windscreen wiper blade distribution market shares, 2011

FIGURES

* Figure: Germany: windscreen wiper blade market volume and replacement rate, 2007-11
* Figure: Germany: windscreen wiper blade labor and parts value, 2007-11
* Figure: Germany: windscreen wiper blade market volume and replacement rate, 2012-15
* Figure: Germany: windscreen wiper blade labor and parts value, 2012-15
* Figure: Germany: spend per vehicle and spend per component, 2007-15

About Verdict Group

With over 20 years' experience, Verdict Research is the UK's leading authority on retailing, and publishes unrivalled independent analysis. Verdict reports, forecasts, briefings, consumer research and bespoke consulting services provide clients with a complete picture of the UK and international retail arena, helping retailers, manufacturers, service suppliers, city analysts and consultants to fully exploit opportunities within the sector. View more research from Verdict Research at www.fastmr.com/catalog/publishers.aspx?pubid=1005

About Fast Market Research

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