2012-10-21 15:25:05 - Recently published research from Euromonitor International, "Pet Products in Denmark", is now available at Fast Market Research

Based on provisional 2012 estimates, consumers will remain willing to pamper their pets and are not likely to be saving on pet products categories such as pet healthcare and other pet products. On the other hand, cat litter will further be subject to consumers trading down to private label and pet dietary supplements will continue to suffer competition from premium and super-premium pet food that comes with functional ingredients.

Euromonitor International's Pet Products in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of

key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/494611_pet_products_in_denmark.aspx


Product coverage: Cat Litter, Other Pet Products, Pet Dietary Supplements, Pet Healthcare.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Pet Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

PET PRODUCTS IN DENMARK
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pet Products by Category: Value 2007-2012
Table 2 Sales of Pet Products by Category: % Value Growth 2007-2012
Table 3 Sales of Pet Healthcare by Type: % Value Breakdown 2007-2012
Table 4 Forecast Sales of Pet Products by Category: Value 2012-2017
Table 5 Forecast Sales of Pet Products by Category: % Value Growth 2012-2017
Chrisco A/S in Pet Care (denmark)
Strategic Direction
Key Facts
Summary 1 Chrisco A/S: Key Facts
Summary 2 Chrisco A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Chrisco A/S: Competitive Position 2011
Executive Summary
Continued Growth of Pet Care in Denmark in 2011 and 2012
Humanisation Trend Is the Key Value Driver in Pet Care Sales
Mars Danmark A/S Leads Sales of Pet Care in Denmark
Supermarkets Remains Distribution Leader
Further Value Growth Expected During the Forecast Period
Key Trends and Developments
Affluent Owners Willing To Spend on Humanised Pets
Activating the Pet Is the Latest Trend in New Product Developments
Private Label in Competition With More Sophisticated Brands
Pet Population Demographics Dictate the Demand for Pet Food
Grocery Retailers Continues To Dominate Distribution of Pet Care
Market Indicators
Table 6 Pet Populations 2007-2012
Market Data
Table 7 Sales of Pet Care by Category: Volume 2007-2012
Table 8 Sales of Pet Care by Category: Value 2007-2012
Table 9 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 10 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 11 Pet Food Company Shares 2007-2011
Table 12 Pet Food Brand Shares 2008-2011
Table 13 Dog and Cat Food Company Shares 2007-2011
Table 14 Dog and Cat Food Brand Shares 2008-2011
Table 15 Penetration of Private Label by Category 2006-2011
Table 16 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 17 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 18 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 19 Sales of Pet Care by Category and Distribution Format: % Analysis 2012
Table 20 Forecast Sales of Pet Care by Category: Volume 2012-2017
Table 21 Forecast Sales of Pet Care by Category: Value 2012-2017
Table 22 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017
Table 23 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 4 Research Sources

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.