2013-02-01 18:00:46 - Fast Market Research recommends "Surface Care in Romania" from Euromonitor International, now available

The most important factor impacting surface care in 2011 was the decline in purchasing power, a consequence of the negative effects of the international economic crisis on the Romanian economy and the implementation of austerity measures to combat the public deficit. Lifestyle changes and investment in the construction of new houses and the development and refurbishment of old properties during the boom period of 2006-2008, could not significantly change purchasing habits in 2011. This resulted...

Euromonitor International's Surface Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading

companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/532285_surface_care_in_romania.aspx


Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

SURFACE CARE IN ROMANIA
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2006-2011
Table 2 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2006-2011
Table 5 Surface Care Company Shares 2007-2011
Table 6 Surface Care Brand Shares 2008-2011
Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2007-2011
Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2008-2011
Table 9 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Farmec SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 1 Farmec SA: Key Facts
Summary 2 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Farmec SA: Competitive Position 2011
Interstar Chim SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 4 Interstar Chim SA: Key Facts
Summary 5 Interstar Chim SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Interstar Chim SA: Competitive Position 2011
Sarantis Romania SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 7 Sarantis Romania SA: Key Facts
Summary 8 Sarantis Romania SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Sarantis Romania SA: Competitive Position 2011
Executive Summary
Sales Decline in 2011
Poor Performance Due To Loss of Purchasing Power
Indisputable Dominance of Multinationals
Traditional Independent Small Grocers Control Distribution
Forecast Growth Impacted by Slow Economic Recovery
Key Trends and Developments
Sales Affected by the Diminished Purchasing Power
Revitalisation of Expansion Plans for Large Retailers
Multinationals Control Home Care Products
Sales in Rural Areas Remain Underdeveloped
Rapid Penetration of Automatic Washing Machines
Market Indicators
Table 11 Households 2006-2011
Market Data
Table 12 Sales of Home Care by Category: Value 2006-2011
Table 13 Sales of Home Care by Category: % Value Growth 2006-2011
Table 14 Home Care Company Shares 2007-2011
Table 15 Home Care Brand Shares 2008-2011
Table 16 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 17 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 18 Forecast Sales of Home Care by Category: Value 2011-2016
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 10 Research Sources

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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