2013-02-01 18:07:50 - Recently published research from Euromonitor International, "Toys and Games in Turkey", is now available at Fast Market Research

Toys and games registered positive growth in 2011 in almost all categories, mainly caused by increased sales of video games, thanks to the launch of new hand-held consoles and games and dynamic growth in digital games. The recovery of the Turkish economy increased purchasing power and consumer confidence, which has led to consumers lifting their self-imposed constraints on spending on consumer goods. However, the recession made parents even more demanding and they are pushing manufacturers to...

Euromonitor International's Toys and Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies,

the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/532354_toys_and_games_in_turkey.aspx


Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

TOYS AND GAMES IN TURKEY
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Post-recession Optimism Fuels Growth of Toys and Games
Grandparents As Key Gift Givers
Global Manufacturers Dominate the Market
Retailers on the Move
Innovation Expected To Fuel Growth
Key Trends and Developments
Licenced Toys As A Driving Factor in Traditional Toys and Games
Women As Primary Focus
Blurring Boundaries Between Traditional Toys and Video Games
New Habits Among Turkish Pre-teens and Teenagers
Internet Retailing Boosts Sales of Toys and Games
Market Data
Table 1 Sales of Toys and Games by Category: Value 2006-2011
Table 2 Sales of Toys and Games by Category: % Value Growth 2006-2011
Table 3 Toys and Games Company Shares by Value 2008-2011
Table 4 Toys and Games Brand Shares by Value 2008-2011
Table 5 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Toys and Games by Category: Value 2011-2016
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Adore Oyuncak Ve Egitim Araclari As in Toys and Games (turkey)
Strategic Direction
Key Facts
Summary 2 Adore Oyuncak ve Egitim Araclari San Tic AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Adore Oyuncak ve Egitim Araclari San Tic AS: Competitive Position 2011
Hasbro Turkiye in Toys and Games (turkey)
Strategic Direction
Key Facts
Summary 4 Hasbro Turkiye: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Hasbro Turkiye: Competitive Position 2011
Mattel Oyuncakcilik Tic Ltd Sti in Toys and Games (turkey)
Strategic Direction
Summary 6 Mattel Oyuncakcilik Tic Ltd Sti: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Mattel Oyuncakcilik Tic Ltd Sti: Competitive Position 2011
Nortec Eurasia As in Toys and Games (turkey)
Strategic Direction
Key Facts
Summary 8 Nortec Eurasia AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Nortec Eurasia AS: Competitive Position 2011
Sony Eurasia Pazarlama As in Toys and Games (turkey)
Strategic Direction
Key Facts
Summary 10 Sony Eurasia Pazarlama AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Sony Eurasia Pazarlama AS: Competitive Position 2011
Sunman Ltd Sti in Toys and Games (turkey)
Strategic Direction
Key Facts
Summary 12 Sunman Ltd Sti: Key Facts
Summary 13 Sunman Ltd Sti: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 14 Sunman Ltd Sti: Competitive Position 2011
Teknosa Ic Ve Dis Ticaret As in Toys and Games (turkey)
Strategic Direction
Key Facts
Summary 15 Teknosa Ic ve Dis Ticaret AS: Key Facts
Summary 16 Teknosa Ic ve Dis Ticaret AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 17 Teknosa Ic ve Dis Ticaret AS: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=532354&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.