2013-03-16 12:06:11 - New Retailing research report from MarketLine is now available from Fast Market Research
Westfield operates one of the world's largest shopping center portfolios with 104 regional shopping centers situated in Australia, Brazil, New Zealand, the US and the UK. Westfield manages all aspects of shopping center development, from design and construction through to leasing, management and marketing.
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In the 1950s in the US, the shopping center revolution was underway. Centers that housed a number of stores were built away from downtown areas and Lowy and Saunders saw no reason why such a concept could
not take off in Australia and so established Australia's first shopping center in Blacktown.
The company's management, while satisfied with establishing a strong position in Australia, wanted to expand. Westfield's first overseas center was built in Connecticut in 1977 and the company's US operation has since grown to become its largest geographical segment. The company has also expanded in to New Zealand, the United Kingdom and Brazil.
The retail sector is highly sensitive to economic variables and a global recession could therefore severely impact Westfield. Much retail growth is being driven by e-commerce platforms. There is also increasing criticism of large, out-of-town shopping centers with opponents pointing to their negative effect on town centers and environmental issues.
Full Report Details at
- www.fastmr.com/prod/546466_westfield_becoming_a_global_commercia ..
Your key questions answered
* How has Westfield transformed itself from an exclusively Australian operation to a global superbrand?
* What challenges and threats to the company face?
* How is the company addressing the challenges it faces?
Report Table of Contents:
ESTABLISHING AN AUSTRALIAN EMPIRE
Westfield's growth has been a gradual process
Westfield goes public
Subsequent decades saw further expansion and greater brand recognition
The company is building a flagship center in Sydney
The promised land of the United States
The company acquired 19 US centers in 1994
Entering New Zealand
The United Kingdom
Moving from acquisition to construction
Tapping into London's potential
Brazil: A new frontier
Proposed project in Milan
WESTFIELD FACES THREATS TO ITS SUCCESS
The threat posed by a potential economic downturn
Online and mobile shopping are gaining in popularity
Objections to shopping centers are increasing
Westfield has established itself as a leading global shopping center operator, but strives to move towards a more geographically diverse business model
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