2013-02-01 18:04:13 - Fast Market Research recommends "Writing Instruments in Spain" from Euromonitor International, now available

Whilst the current severe economic downturn in Spain significantly impacted most categories in personal accessories, in writing instruments it mainly only affected sales of higher-priced products, such as luxury pens. In fact, the prolonged and gradual decline in terms of value sales of writing instruments in Spain was due to several other factors, including technological transformations, as well as market forces, which are posing very serious challenges for the major players in the category.

Euromonitor International's Writing Instrumentsin Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and

offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/532306_writing_instruments_in_spain.aspx


Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

WRITING INSTRUMENTS IN SPAIN
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2007-2012
Table 2 Sales of Writing Instruments by Category: Value 2007-2012
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2007-2012
Table 4 Sales of Writing Instruments by Category: % Value Growth 2007-2012
Table 5 Sales of Colouring by Type: % Value Breakdown 2008-2012
Table 6 Sales of Markers and Highlighters by Type: % Value Breakdown 2008-2012
Table 7 Sales of Roller Ball Pens by Type: % Value Breakdown 2008-2012
Table 8 Writing Instruments Company Shares 2007-2011
Table 9 Writing Instruments Brand Shares 2008-2011
Table 10 Sales of Writing Instruments by Distribution Format 2007-2012
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2012-2017
Table 12 Forecast Sales of Writing Instruments by Category: Value 2012-2017
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2012-2017
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2012-2017
Bic Iberia SA in Personal Accessories (spain)
Strategic Direction
Key Facts
Summary 1 Bic Iberia SA: Key Facts
Summary 2 Bic Iberia SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Bic Iberia SA: Competitive Position 2011
Executive Summary
the Recession Continues To Dampen the Performance of Personal Accessories
the Rise of Mobile Gadgets Alters Usage Patterns
Intense Competition Defines the Highly Fragmented Market in Spain
Alternative Retail Options Slowly Gain Ground
Difficult Times Are Expected To Continue As the Spanish Economy Faces A Slow Recovery
Key Trends and Developments
Leading Manufacturers Compete With Brands in Multiple Categories
Targeting Increases in Focus As Manufacturers Look To Gain Share
Specialist Retailers See Their Positions Slowly Eroded in Favour of Other Retail Options
Further Deterioration of the Economy Continues To Batter Personal Accessories
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2007-2012
Table 16 Sales of Personal Accessories by Category: Value 2007-2012
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2007-2012
Table 18 Sales of Personal Accessories by Category: % Value Growth 2007-2012
Table 19 Personal Accessories Company Shares 2007-2011
Table 20 Personal Accessories Brand Shares 2008-2011
Table 21 Sales of Personal Accessories by Distribution Format 2007-2012
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2012-2017
Table 23 Forecast Sales of Personal Accessories by Category: Value 2012-2017
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 4 Research Sources

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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