2012-09-26 18:01:34 - Marketing and Sales Behaviors and Strategies in the European Construction Industry 2012-2013: Survey Brief - a new market research report on companiesandmarkets.com

"Marketing and Sales Behaviors and Strategies in the European Construction Industry 2012-2013: Survey Brief" is a new report that analyzes how business strategies and practices in the European construction industry are set to change in 2012–2013. This report gives you access to the key marketing objectives of suppliers for 2012, essential amendments to marketing activities in 2012–2013, best uses of new media for business prospects and critical success factors for choosing a marketing agency. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Report Summary

• This report is the result of an extensive survey drawn from our exclusive panel of leading construction industry executives from

 

 

Europe. The opinions and forward looking statements of 106 industry executives have been captured in our in-depth survey, of which 37% represent director and C-level respondents
• The research is based on primary survey research conducted by accessing our B2B panels comprised of senior marketing decision makers and leading supplier organizations
• The geographical scope of the research is European - drawing on the activity and expectations of leading industry players across countries in Europe
• The report covers data and analysis on marketing and sales behaviors and strategies in 2012
• Key topics covered include key marketing objectives of suppliers for 2012, essential amendments to marketing activities in 2012–2013, best uses of new media for business prospects and critical success factors for choosing a marketing agency

Report Scope

The report features the opinions of European construction industry respondents related to the following:

• Key marketing objectives of suppliers for 2012
• Essential amendments to marketing activities in 2012–2013
• Best uses of new media for business prospects
• Critical success factors for choosing a marketing agency

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